Publications
Publications
Show Results For
- All HBS Web
(3,754)
- Faculty Publications (1,141)
- 2020
- Working Paper
Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)
By: Sorapop Kiatpongsan and Michael I. Norton
The 2010 Patient Protection and Affordable Care Act intensified debates over the role of government in the distribution of healthcare. A nationally-representative sample of Americans reported their estimated and ideal distributions of healthcare (unmet need for... View Details
- Article
Believe in Vaccine Bets Like Bill Gates's
Commitment of public or private funds upfront speeds development, production, and distribution. View Details
- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- April 2020
- Teaching Note
Indigo Agriculture: Harnessing Nature
By: Michael W. Toffel and James Barnett
Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details
- April 2020
- Article
Field Comparisons of Incentive-Compatible Preference Elicitation Techniques
By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman
Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for... View Details
- 2020
- Working Paper
On the Representativeness of Voter Turnout
By: Louis Kaplow and Scott Duke Kominers
Prominent theory research on voting uses models in which expected pivotality drives voters' turnout decisions and hence determines voting outcomes. It is recognized, however, that such work is at odds with Downs's paradox: in practice, many individuals turn out for... View Details
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details
- March 2020 (Revised October 2020)
- Case
Board Director Dilemmas—Digging into Detail
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case explores a new board director who asks a detailed question about a footnote in the lengthy board packet distributed to directors by management. The case allows for discussion about the amount of information and level of detail provided by management, the... View Details
- March 2020
- Case
Aereo
By: Thomas R. Eisenmann and Jacey Taft
Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV... View Details
- Mar 2020
- Conference Presentation
A New Analysis of Differential Privacy's Generalization Guarantees
By: Christopher Jung, Katrina Ligett, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi and Moshe Shenfeld
We give a new proof of the "transfer theorem" underlying adaptive data analysis: that any mechanism for answering adaptively chosen statistical queries that is differentially private and sample-accurate is also accurate out-of-sample. Our new proof is elementary and... View Details
- March 2020
- Article
Organizing Knowledge Production Teams Within Firms for Innovation
By: Vikas A. Aggarwal, David H. Hsu and Andy Wu
How should firms organize their pool of inventive human capital for firm-level innovation? While access to diverse knowledge may aid knowledge recombination, which can facilitate innovation, prior literature has focused primarily on one way of achieving that: diversity... View Details
- February 2020
- Supplement
Indigo Agriculture: Harnessing Nature
By: Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
- February 2020 (Revised August 2022)
- Case
Anomalie
By: Jeffrey F. Rayport and Thomas O. Jones
In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details
- January 2020
- Teaching Note
How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection
By: Christine Exley and Kathleen McGinn
This case follows the co-founder and president, Marla Felcher, of The Philanthropy Connection (TPC). TPC is a nonprofit organization that centers around collective giving: members of TPC make an annual contribution that is then distributed to select nonprofit... View Details
- January 2020 (Revised March 2020)
- Case
LOLA: Do You Know What's in Your Tampon?
By: Leonard A. Schlesinger and Aldo Sesia
LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products.... View Details
- January 2020
- Case
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details
Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Consumer Products Industry; Retail Industry; Technology Industry; Electronics Industry; Manufacturing Industry; United States
- Winter 2020
- Article
Goodfellows: Men's Role and Reason in the Fight for Gender Equality
By: Debora L. Spar
The essay attempts to make the case for including—even embracing—men in the fight for gender equality. If men believe in equality, then expanding that belief to explicitly include women is not a leap of logic or an act of charity. It is instead a basic extension of a... View Details
- 2021
- Working Paper
Recovering Investor Expectations from Demand for Index Funds
By: Mark Egan, Alexander J. MacKay and Hanbin Yang
We use a revealed-preference approach to estimate investor expectations of stock market returns. Using data on demand for index funds that follow the S&P 500, we develop and estimate a model of investor choice to flexibly recover the time-varying distribution of... View Details
- December 2019
- Case
Walmart Ecommerce (A): Picking up the Pace
By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014.... View Details