Publications

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18 Oct 2020
News

As new wave of COVID-19 cases hits, remote work becomes the norm

January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

Educators

2007
Article

Convictions, Conventions and the Operational Risk Maze—The Cases of Three Financial Services Institutions

By: Anette Mikes

Making sense of operational risk practices in the financial services sector is a challenge. There is a temptation to explain the wide variety of approaches as a characteristic of the early stage of development in which the genre resides.
Based on the evidence of... View Details

Keywords: Management Practices and Processes; Risk Management; Governing Rules, Regulations, and Reforms; Conflict and Resolution; Organizations; Financial Services Industry

31 Mar 2022
Video

Case Method Centennial: Is the Hybrid Classroom an Opportunity or a Threat?

December 2010
Article

Building Sustainable Hybrid Organizations: The Case of Commercial Microfinance Organizations

By: Julie Battilana and Silvia Dorado

We explore how new types of hybrid organizations (organizations that combine institutional logics in unprecedented ways) can develop and maintain their hybrid nature in the absence of a "ready-to-wear" model for handling the tensions between the logics they combine.... View Details

Keywords: Organizational Structure; Microfinance; Growth and Development Strategy; Identity; Commercialization; Balance and Stability; Policy; Recruitment; Business Model

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2017
Working Paper

Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan

Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details

Keywords: Software; Architecture; Coupling; Vulnerabilities; Applications and Software; Complexity; Measurement and Metrics

Blog

Inside the Learning: The Impact of a Personal Case

and learnings of the program to the challenge that is most meaningful to them. Like all of the business cases studied during the program, a personal case begins with a question... View Details

01 Dec 2022
News

Case Study: Your Call Is Important to Us

Inc., a provider of telecom software and hardware platforms, from 1984 until its acquisition in 2005. Got a case? To take part in a future “Case Study,” send an outline of your company’s challenge to bulletin@hbs.edu Case View Details

Keywords: Computer Systems Design and Related Services; Professional Services

January 2000
Case

The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

By: Jill Avery and Gerald Zaltman

An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details

Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry

Educators

21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

posted a 54 percent jump in sales and a 35 percent gain in second-quarter earnings. A new HBS case study on Embraer, presented in Buenos Aires (in a modified version of how such a View Details

Keywords: by Martha Lagace; Manufacturing

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

2022
Article

Becoming a Learning Organization While Enhancing Performance: The Case of LEGO

By: Thomas Borup Kristensen, Henrik Saabye and Amy Edmondson

Purpose - The purpose of this study is to empirically test how problem-solving lean practices, along with leaders as learning facilitators in an action learning approach, can be transferred from a production context to a knowledge work context for the purpose... View Details

Keywords: Performance Efficiency; Learning; Organizational Change and Adaptation

2013
Chapter

Capturing History: The Case of the Federal Radio Commission in 1927

By: David Moss and Jonathan Lackow

In the study of regulation (and political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for... View Details

Keywords: Capture; History By Inference; Economic Theory Of Regulation; Federal Radio Commission; Theory; Economics; Media and Broadcasting Industry; United States

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17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

around the world, too, and I would love to collaborate with other clubs.” Virtual Case Discussion Dissects Launch of The Farm at Comcast More than 30 alumni from the HBS Club of Atlanta joined Professor Linda Hill, on November 23 for an... View Details

Keywords: Margie Kelley

2022
Chapter

Key Success Factors in Environmental Entrepreneurship: The case of Wilderness Safaris

By: James E. Austin, Megan Epler Woods and Herman B. Leonard

This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial... View Details

Keywords: Environmental Sustainability; Entrepreneurship

2011
Working Paper

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu

We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the... View Details

Keywords: Business Model; Innovation and Invention; Market Entry and Exit; Competitive Strategy; Competitive Advantage; Value

09 Mar 2017
Working Paper Summaries

Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

Keywords: by Robert Lagerström, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan

October 2024
Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman

We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details

Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition