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  • 28 Jun 2011
  • First Look

First Look: June 28

Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold approach to marketing the new vehicle. They and their teams... View Details
Keywords: Sean Silverthorne
  • July 2003 (Revised March 2004)
  • Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
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  • September 2016 (Revised March 2020)
  • Teaching Note

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

  Publications In press Organizational Behavior and Human Decision Processes When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially-responsible Gifts By: Cavanaugh, A., F. Gino, and G.J. Fitzsimons Abstract—Gifts that support a worthy cause... View Details
Keywords: Sean Silverthorne
  • June 2020
  • Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
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  • September 2022
  • Article

The Power and Limits of Expertise: Swiss–Swedish Linking of Vehicle Emission Standards in the 1970s and 1980s

By: Mattias Näsman and Sabine Pitteloud
Recent decades have witnessed increased public concern about vehicle emissions and growing frustration with political inaction and business preferences for the status quo. This article provides historical perspective on such regulatory dynamics by analyzing the Swiss... View Details
Keywords: Business And The Environment; Business And Society; Emission Reduction; Automobiles; Standard Setting; Norm-enforcement; Regulation; Expertise; Experts; Business and Government Relations; Environmental Regulation; Standards; Auto Industry; Switzerland; Sweden
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  • 22 Jun 2010
  • First Look

First Look: June 22

case:http://cb.hbsp.harvard.edu/cb/product/410083-PDF-ENG Tata Nano—The People's Car Krishna G. Palepu, Bharat N. Anand, and Rachna TahilyaniHarvard Business School Case 710-420 The case explores how Tata Motors, India's largest... View Details
Keywords: Martha Lagace
  • August 2013 (Revised November 2013)
  • Supplement

Ford vs. GM: The Evolution of Mass Production (B)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan
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  • 17 Oct 2023
  • HBS Case

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

products and services. In their piece, Ofek and Konary note that BMW generated headlines in 2022 by announcing plans to charge $18 a month for heated front seats, $12 a month for heated steering wheels, and extra subscription-like payments for other options on its... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology
  • Web

Great American Business Leaders of the 20th Century - Leadership

John E. Jonsson Texas Instruments, 1951–1958 Henry B. Joy Packard Motor Car Company, 1905–1916 K Henry J. Kaiser Kaiser Industries, 1914–1956 Bruce E. Karatz KB Home, 1986–Present Mitchell P. Kartalia Square D Company, 1968–1983 Ewing M.... View Details
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

the firm’s executives. Several were flirting with bankruptcy. The reason? The need to have the biggest condo, the best car (in New York?), the biggest boat, the fanciest wine. In the scramble to win the contest, much of this was acquired... View Details
Keywords: by James Heskett
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized by leading automotive design of bespoke luxury vehicles.... View Details
Keywords: Carmen Nobel
  • 12 Nov 2013
  • First Look

First Look: November 12

century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor perfected a mass production system that converted the vast majority of jobs in the factory into routine tasks. It pioneered the moving... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

and Zach Scott ClaytonHarvard Business School Note 510-095 This note describes the rapidly changing environment of social media and how managers can leverage it. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/510095-PDF-ENG Re-THINK-ing THINK: The Electric... View Details
Keywords: Martha Lagace
  • 26 Mar 2024
  • Research & Ideas

How Humans Outshine AI in Adapting to Change

flexibly navigate changing environments yet because it does not have a notion of its “self” and what it can do with it. This shortcoming raises questions about whether it’s safe to rely on AI in certain circumstances, such as an autonomous View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • January 2025
  • Teaching Plan

Knowledge Transfer: Toyota, NUMMI, and GM

By: Willy Shih
Teaching Plan for HBS Case No. 625-003. New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
Related
  • July 2024 (Revised October 2024)
  • Case

Knowledge Transfer: Toyota, NUMMI, and GM

By: Willy Shih
New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
Related
  • 17 Jul 2018
  • First Look

New Research and Ideas, July 17, 2018

Spring 2018 Journal of Cold War Studies The Enemy of My Enemy: The Soviet Union, East Germany, and the Iranian Tudeh Party's Support for Ayatollah Khomeini By: Friedman, Jeremy Abstract—This article examines the strategy of the Iranian Tudeh Party in concert with its... View Details
Keywords: Dina Gerdeman
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Teixeira. “If you don’t have customers, there is nothing to scale.” Ride-sharing app Uber pursued a similar strategy. Rather than starting out with Uber Pool or Uber X, in which drivers use their own cars, the company started with black View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 22 May 2019
  • Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

largest consumer debt in the US, trailing only mortgage loans—and surpassing car loans, credit card debt, and home equity lines of credit. Source: New York Fed Consumer Credit Panel/Equifax Many people who currently carry student debt are... View Details
Keywords: by Dina Gerdeman