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  • All HBS Web  (1,078)
    • People  (2)
    • News  (291)
    • Research  (600)
    • Multimedia  (12)
  • Faculty Publications  (250)
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  • May 2023 (Revised June 2023)
  • Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry
Citation
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Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (B): Reimagining Medicine." Harvard Business School Supplement 723-444, May 2023. (Revised June 2023.)
  • 2025
  • Working Paper

Gastrointestinal Endoscopy--Without Cutting In: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes how endoscopy transformed the diagnosis of ulcers, cancerous polyps, and other alimentary canal diseases and enabled “minimally invasive” surgeries to treat such diseases. Specifically, we chronicle how: 1) flexible glass fiber endoscopes... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
Citation
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Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Gastrointestinal Endoscopy--Without Cutting In: Case Histories of Transformational Advances." Harvard Business School Working Paper, No. 20-005, July 2019. (Revised January 2025.)
  • Research Summary

Health-care Applications

Active postmarketing drug surveillance.  There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details

  • 16 Dec 2014
  • First Look

First Look: December 16

and exit from the U.S. energy sector. The model's quantitative implications match a range of moments not targeted in View Details
Keywords: Sean Silverthorne
  • 30 Oct 2012
  • First Look

First Look: October 30

salary allocations to online ad clicks to admission decisions.   Working PapersSecurities Litigation Risk for Foreign Companies Listed in the U.S. Authors:Beiting Cheng, Suraj... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

Abstract—In a survey of the NEJM Catalyst Insights Council in July 2018, 42% of respondents say they think value-based reimbursement models will be the primary revenue model... View Details
Keywords: Dina Gerdeman
  • 27 Sep 2011
  • First Look

First Look: September 27

Industry Author:Arthur Daemmrich Abstract Fiercely contested before, during, and since its passage, the 2010 Patient Protection and Affordable Care Act (ACA) will restructure View Details
Keywords: Sean Silverthorne
  • 22 Jul 2014
  • First Look

First Look: July 22

based on the costs of using efficient processes and contingent on achieving superior outcomes. The end result will be a more effective and more productive health care sector.... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

all become consumers of the health care industry. Indeed, health care affects everyone and encompasses a diverse set of services from childbirth, to illness prevention, to... View Details
Keywords: Dina Gerdeman
  • October 2019 (Revised February 2020)
  • Case

Brightview Senior Living

By: Lynda M. Applegate and James Weber
Marilynn Duker, CEO, was exploring how to grow the company while maintaining the culture that made it a leader in the field of senior housing. Brightview constructed and operated senior living apartment communities that offered independent living, assisted living, and... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Employee Relationship Management; Real Estate Industry; United States
Citation
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Applegate, Lynda M., and James Weber. "Brightview Senior Living." Harvard Business School Case 820-009, October 2019. (Revised February 2020.)
  • Article

Time-driven Activity-based Costing of Multivessel Coronary Artery Bypass Grafting across National Boundaries to Identify Improvement Opportunities: Study Protocol

By: F. Erhun, B. Mistry, T. Platcheck, A. Milstein, V.G. Narayanan and R. S. Kaplan
Coronary artery bypass graft (CABG) surgery is a common treatment for coronary artery disease—a disease that affects over 10% of US adults and is a major cause of morbidity and mortality. In 2005, the mean cost for a CABG procedure among Medicare beneficiaries in the... View Details
Keywords: Activity Based Costing and Management; Health Disorders; Health Care and Treatment; United States; India
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Erhun, F., B. Mistry, T. Platcheck, A. Milstein, V.G. Narayanan, and R. S. Kaplan. "Time-driven Activity-based Costing of Multivessel Coronary Artery Bypass Grafting across National Boundaries to Identify Improvement Opportunities: Study Protocol." BMJ Open 5, no. 8 (2015).
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

Yoshimi Anzai, Marta E. Heilbrun, Derek Haas, Luca Boi, Kirk Moshre, Satoshi Minoshima, and Vivian S. Lee Abstract—The lack of understanding the true costs (not charges) of delivering health care services... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

in Oral Care Rebecca M. Henderson and Ryan JohnsonHarvard Business School Case 311-120 In 2011, Colgate-Palmolive (Colgate) was the global leader... View Details
Keywords: Sean Silverthorne
  • January 2009 (Revised February 2009)
  • Case

Pitney Bowes: Employer Health Strategy

By: Michael E. Porter and Jennifer F Baron
Pitney Bowes, a Fortune 500 mail and document management firm, offered its first health plans in the years following World War II. Over the ensuing decades, Pitney Bowes adapted its approach to employee health amid rising health care costs, shifting employer attitudes... View Details
Keywords: Cost; Insurance; Policy; Health Care and Treatment; Compensation and Benefits; Employees; Corporate Strategy
Citation
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Porter, Michael E., and Jennifer F Baron. "Pitney Bowes: Employer Health Strategy." Harvard Business School Case 709-458, January 2009. (Revised February 2009.)
  • September 1991 (Revised February 1993)
  • Case

Burroughs Wellcome and AZT (A)

By: Willis M. Emmons III
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
Citation
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Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
  • 05 Jun 2006
  • Research & Ideas

Using Competition to Reform Healthcare

The ills of the U.S. healthcare system are well chronicled—soaring costs, low customer satisfaction, increasing problems with quality, and restricted coverage lead View Details
Keywords: by Michael E. Porter; Health
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

high-skilled immigrants on U.S. technology formation. Specifically, we use reduced-form specifications that exploit large changes in the H-1B visa program. Fluctuations View Details
Keywords: Martha Lagace
  • March 2018
  • Article

Hospital Budget Systems are Holding Back Innovation

By: Robert S. Kaplan, Michael S. Jellinek and Derek A. Haas
Nearly 800 digital health startups were funded in 2017, an all-time high. Each of the new companies offers the hope of transforming the performance of the U.S. health care system. The audience for such innovation wants to be receptive: A recent American Hospital... View Details
Citation
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Related
Kaplan, Robert S., Michael S. Jellinek, and Derek A. Haas. "Hospital Budget Systems are Holding Back Innovation." Special Issue on HBR Insight Center: Health Care's New Frontier. Harvard Business Review (website) (March 2018).
  • 20 Jul 2020
  • Op-Ed

It's Time for a Bipartisan Health Plan for Employers and Employees

employers with sicker labor forces are likely to be lower than those of the average retired Medicare enrollee. Combining HRAs with the Public Option will also increase competition View Details
Keywords: by Regina E. Herzlinger and Richard J. Boxer; Health; Insurance
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

New Jersey, and the New York metropolitan area, providing a wide range of services from primary care to complex specialty care. In 2016, U.S.... View Details
Keywords: Sean Silverthorne
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