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  • Web

the Art of American Advertising - Advertising Products

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

and waste" mentality to a "product and product" mentality, and thereby actively manage the quantities of both products to maximize profit. We find that it is almost never profit-maximizing for the firm to continue... View Details
Keywords: Martha Lagace
  • July 2021 (Revised February 2022)
  • Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
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  • 19 Jan 2011
  • First Look

First Look: Jan. 18

capabilities. Forecasts are generally associated with many of the factors that money managers rate as important in their assessments of analyst contributions, including industry growth and competitiveness, low-price strategy, strategy... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2023
  • News

Step Change

accelerator Flat6Labs and its anchor investment in Algebra Ventures’ first fund. From there, it was an easy transition to a role as managing partner at Global Ventures, doing all the things hard-driving VCs do—like making presentations... View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that... View Details
Keywords: by Danielle Kost
  • 01 Mar 2011
  • First Look

First Look: March 1

at the top than business acumen and "soft" leadership skills do. Members of senior management now have more in common with their peers than with the people they manage. To thrive at the C-level, you must be a strong... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2015
  • News

Committed To HBS’s Success

who participate in them. “The School faces tough competitors,” says Tukman, president of Tukman Grossman Capital Management Inc. “Great as it is, HBS is only as good as its faculty and its students. If one wishes to help ensure the... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Pike Place Roast, which emphasizes the brand's humble Seattle coffee culture beginnings. Adidas's "Impossible Is Nothing" campaign emphasized the underdog stories of famous athletes. Q: How did you notice this trend? How did you... View Details
Keywords: by Martha Lagace
  • 01 Mar 2015
  • News

The Harvard Business School Campaign: Regional Events

Recent HBS Campaign Regional Events Hiroshi Mikitani (MBA 1993) greeted fellow alumni during the reception at the Grand Hyatt Tokyo. Margie Yang (MBA 1976) spoke during the evening’s program at The Peninsula Shanghai. Susan and Scott... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

managers to think about what they want to get out of this. And how do I measure the success of it? Do I want brand awareness? Do I want to drive sales? Do I want to drive conversation on social media? Those are all worthy goals, but... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2012
  • News

Kaplan Named Senior Associate Dean

Robert S. Kaplan, a professor of management practice, has been named Senior Associate Dean for External Relations, joining Professor William A. Sahlman in that role. Kaplan also serves as faculty chair of View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 25 Apr 2014
  • News

Investing in Innovation

On April 25, Harvard Business School launched a campaign that will position the School for leadership in management education in the 21st century. The primary objectives of The Harvard Business School View Details
Keywords: HBS Fund; Educational Services
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising... View Details
Keywords: Martha Lagace
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass-marketing... View Details
Keywords: Martha Lagace
  • 27 Sep 2011
  • First Look

First Look: September 27

We also find that campaigns are particularly effective in eliciting taking charge among employees whose managers have been relatively unresponsive to previous instances of speaking up. Our results therefore... View Details
Keywords: Sean Silverthorne
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

shareholders, and the nationality of management could and quite often did point in different directions. During the twentieth century such "cosmopolitan capitalism" was replaced by sharper national identities. However the... View Details
Keywords: Martha Lagace
  • 29 Sep 2009
  • First Look

First Look: September 29

provide indirect evidence as to why firm managers may cater to the demand for dividends from local seniors. Overall, these results suggest that the composition of a firm's investor base affects corporate policy choices. Download the paper... View Details
Keywords: Martha Lagace