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  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

services to citizens can institute service improvements and metrics modeled after those in the private sector. They can call on social marketers to aid in communicating with customers and creating attractive exchanges that will achieve... View Details
Keywords: by Sean Silverthorne
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

in what people think, and you need to find the right people to talk to you,” says Elkins, a professor of history and African and African American Studies at Harvard, and the founding director of the Harvard Center for African Studies.... View Details
Keywords: by Carmen Nobel
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

not only changed how Yoffie designed the course, called Strategy and Technology, but it's also changing how managers in tech-intensive companies are dealing with this issue on the front lines. Yoffie begins the course by exploring the... View Details
Keywords: by Sean Silverthorne; Computer; Education
  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

patented method of doing this, called the Zaltman Metaphor Elicitation Technique (ZMET), centers on having interview subjects select images that best reflect their state of mind concerning the item in... View Details
Keywords: by Richard Bierck; Retail
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

And, it might seem appropriate to ask, how do such philosophical questions relate to marketing? Zaltman's eponymous research tool, the Zaltman Metaphor Elicitation Technique, called ZMET for short, was designed to illuminate exactly these... View Details
Keywords: by Martha Lagace
  • 29 Apr 2013
  • Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

interest tax deduction. Retsinas is a senior lecturer in real estate at Harvard Business School, director emeritus of Harvard University's Joint Center for Housing Studies, and former Federal Housing Commissioner. Q: What factors have... View Details
Keywords: Construction; Real Estate
  • 06 Jun 2012
  • What Do You Think?

Is Something Wrong with the Way We Work?

their networking devices for one evening of PTO, "predictable time off." There could be no perceived increase in anyone's workload or deterioration in client service resulting from the PTO. She provided the group with a process for approaching the task,... View Details
Keywords: by James Heskett; Consulting
  • 20 Aug 2012
  • Research & Ideas

The Acquirers

private equity and public companies "changes the ownership structure of assets and alters the incentives and governance mechanisms that surround the economic engine of our economy." During a recent interview in his Rock Center... View Details
Keywords: by Kim Girard; Financial Services
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

people, about consequences and risks and benefits for other people, and also in a murkier but important sense, the ethics of an organization’s culture and its values.” Elon Musk and Tesla are at the center of a recent HBS case study that... View Details
Keywords: by Tom Quinn; Auto; Technology
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

innovative projects. Using unique data on travel, employment, and patenting for 1,315 inventors at the Indian R&D center of a Fortune 50 multinational, I find that intra-firm mobility in the form of short-duration business trips from... View Details
Keywords: Sean Silverthorne
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

http://www.hbs.edu/research/pdf/12-071.pdf Short-Termism, Investor Clientele, and Firm Risk Authors:Francois Brochet, Maria Loumioti, and George Serafeim Abstract Using conference call transcripts, we measure the time horizon that senior... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

evolved and adapted in order to meet new business challenges. This ability—to rapidly update, improve, remove, replace, and reimagine the software applications that underpin a firm’s competitive position—is at the heart of what has been View Details
Keywords: Sean Silverthorne
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

of the R&D division, and the marketing department is a customer of manufacturing. In some accounts, employees are customers of management. Although people may like being called customers—to foster their sense of importance and... View Details
Keywords: by Robert Simons
  • 13 Dec 2016
  • First Look

December 13, 2016

accelerate progress: Put patients at the center of care, create choice, stop rewarding volume, standardize value-based methods of payment, and make data on outcomes transparent. Publisher's link:... View Details
Keywords: Carmen Nobel
  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

performance challenges are at the heart of the enterprise rather than an external force to be dealt with. In other words, in public school districts, an improvement strategy works from the inside out, rather than outside in. The classroom is at the View Details
Keywords: by Mallory Stark; Education
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

venture capitalists working on the two coasts. Paul Gompers, the Eugene Holman Professor of Business Administration at HBS, met Blakeman through a former student as he created a course called “Entrepreneurship Outside the Valley” to... View Details
Keywords: by Avery Forman; Employment
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

Hans-Peter Sebregondi, quoting from a Deloitte thought piece, wrote, “If your executive suite is like most discussion usually centers on the positive aspects of the company’s strategy and the need to rally around said strategy, with scant... View Details
Keywords: by James Heskett; Air Transportation
  • 10 Jun 2008
  • First Look

First Look: June 10, 2008

University of Texas MD Anderson Cancer Center was an internationally leading institution for cancer care, education, and research. Since 1996, it had successfully reorganized itself from a cancer hospital that was physically organized... View Details
Keywords: Martha Lagace
  • 20 Mar 2000
  • Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

for eleven years at MIT's Department of Urban Studies and Planning and was director of research at MIT's Center for Real Estate Development. "Housing in any form is relatively more expensive for municipalities than most other uses of... View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • 29 Sep 2009
  • First Look

First Look: September 29

to be the most efficient. The central insight of the theory is that each method offers a different way of aligning decision-making authority with valuable "specific knowledge" inside the organization. The theory suggests that cost and revenue View Details
Keywords: Martha Lagace
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