Publications

2007
Blog

Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

By: John A. Quelch

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September 2003 (Revised June 2006)
Case

"American Challenge, The:" Europe's Response to American Business

By: Geoffrey G. Jones and Meghan Gallagher-Kernstine

Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details

Keywords: Management Practices and Processes; Investment; Cross-Cultural and Cross-Border Issues; United States; Europe

2003
Other Unpublished Work

Scale and Scope Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt

Keywords: Globalized Firms and Management; Advertising; Marketing; Advertising Industry

February 2004 (Revised April 2004)
Exercise

Family Business Ownership Goals Worksheet

By: John A. Davis

Family members who either own a business or who could inherit ownership in a business are helped to clarify how they would like to have the business owned in the future. View Details

Keywords: Family Business; Family Ownership; Decision Making

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details

Keywords: by Danielle Kost; Health

July 2003
Background Note

Expropriation in International Business

By: Geoffrey G. Jones and Meghan Gallagher-Kernstine

Covers several important expropriation cases in international business from the 20th century and highlights the legal and political difficulties these companies faced. Serves to explain expropriation, to stress the vulnerability of foreign direct investments to... View Details

Keywords: Foreign Direct Investment; Global Strategy; Government and Politics; Common Law; Risk Management; Property; Risk and Uncertainty

2019
Chapter

Victorian Contributions to Political Economy and Business Ethics

By: Nien-hê Hsieh

Find at Harvard

05 Feb 2007
Research & Ideas

Business and the Global Poor

Are the world's poor, who individually have less than $5 a day in disposable income, a viable market for new goods and services? Consider the fact that there are four billion people around the globe that fit this description and you have... View Details

Keywords: by Sean Silverthorne

December 1999 (Revised April 2002)
Case

International Business Machines Corporation (A)

By: David F. Hawkins

Perform financial ratio analysis to identify changes in IBM's business mix and profitability. Teaching purpose: Ratio analysis. View Details

Keywords: Information Infrastructure; Capital Structure; Performance Efficiency; Business Earnings; Business Model; Private Sector; Commercialization; Computer Industry; Accounting Industry

2008
Chapter

Artistic Methods and Business Disorganization

The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't... View Details

Keywords: Business or Company Management; Creativity

2021
Chapter

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen G. Mills and Annie Dang

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

Keywords: Big Data; Fintech; Artificial Intelligence; Small Business; Financing and Loans; Capital; Success; AI and Machine Learning; Analytics and Data Science

Research Summary

Game Theory for Business Strategy

Game theory--the mathematical study of strategic interactions--came of age, in a sense, when three of the field's pioneers were awarded the Nobel Prize in Economics in 1994. Yet despite the development of the theory and the widespread use of game-theoretic jargon in... View Details

January 2005 (Revised March 2007)
Background Note

Game Theory and Business Strategy

By: Felix Oberholzer-Gee and Dennis A. Yao

Provides a brief introduction to the application of game theory to business settings. Sets up and analyzes a minicase involving commitment. View Details

Keywords: Game Theory; Trust; Business Strategy

Teaching Interest

Globalization and Emerging Markets

Globalization and Emerging Markets is designed for students who will be investing, managing a business or nonprofit, or working for a government in an emerging market. The unit of analysis of the course ranges from countries to multinational and domestic companies... View Details

Keywords: Emerging Market; Globalization; BRICS; N11; Resource Allocation; Pakistan; Angola; Dubai; South Korea; South Africa; Turkey; Liberia; China; Brazil; Nigeria

June 2004 (Revised September 2006)
Case

Business Intelligence Software at SYSCO

The large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI... View Details

Keywords: Change Management; Information Technology; Applications and Software; Decision Making; Management Systems; Distribution Industry; Food and Beverage Industry

2009
Blog

Harvard Business Online—Marketing Know:How: How (Not) to Complain

By: John A. Quelch

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November 1996
Background Note

Some Thoughts on Business Plans

By: William A. Sahlman

A framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs. View Details

Keywords: Business Plan; Entrepreneurship; Framework; Opportunities