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Show Results For
- All HBS Web
(3,580)
- People (15)
- News (917)
- Research (2,079)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,470)
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 19 Feb 2010
- News
Can the Tiger Woods brand be repaired?
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Brand New also developed the ability to identify ability in others: organizational and strategic talent, as well as commercial imagination. Lauder, Schultz, and Dell—like the three entrepreneurs in the past—shared a willingness to... View Details
Keywords: by Martha Lagace
- November 2019 (Revised June 2020)
- Case
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan
Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
- August 2024 (Revised October 2024)
- Case
Influencer-led brand building: Hairitage and the McKnights
By: William R. Kerr, Daniel O'Connor and James Palano
- December 2018
- Teaching Note
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael Beverland
Teaching Note for HBS No. 519-051. View Details
- February 2018
- Teaching Note
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
Teaching Note for HBS No. 518-024. View Details
- January 2007 (Revised February 2010)
- Case
Afghanistan 2006: Building a Brand New State
By: Noel Maurer, Debora L. Spar and J. Gunnar Trumbull
In 2006, Afghanistan remains a country in turmoil. It has a newly elected democratic government, a rebounding economy, and considerable economic potential. But the country is still torn by rival factions and dominated by the opium trade. Explores how Afghanistan has... View Details
Keywords: Developing Countries and Economies; Economic Growth; Policy; Government and Politics; Political Elections; Organizations; Outcome or Result; Afghanistan
Maurer, Noel, Debora L. Spar, and J. Gunnar Trumbull. "Afghanistan 2006: Building a Brand New State." Harvard Business School Case 707-033, January 2007. (Revised February 2010.)
- 20 Aug 2020
- Podcast
Tulsa Remote: City branding and community building
Will Covid-19 empty superstar cities? While it’s too soon to say, metros outside the top tier are now in a better position to compete for talent. This plays to the strengths of programs like Tulsa Remote, which helps professionals who work remotely relocate to Tulsa,... View Details
- 02 Sep 2014
- News
New Fashion Brand Honors Grandmother's Stylish Legacy
- 1999
- Book
Marketing Kakushin no Jidai 3: Brand Kouchiku (The Age of Marketing Innovation 3: Brand Building)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct Marketing Association, Deighton... View Details
- November/December 2003
- Article
Performance, Convenience, Price: What's Your Brand About?
By: Scott D. Anthony and Clayton M. Christensen
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 19 Mar 2014
- News