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Show Results For
- All HBS Web
(2,687)
- People (3)
- News (333)
- Research (1,876)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,248)
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- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details
- 06 Dec 2018
- News
Cold Call Horror Stories
of had a strategy of how to help each other make sure that nobody got all the threes and that we all survived. Scott Schulman, HBS Class of ’88. Early, my first year at HBS, I walked into class one morning and was cold called to open a... View Details
- 06 Dec 2021
- News
Rescue & Recovery
been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
$300 million. Much of that success was due to the innovative strategy of the gentlemanly Cotsen to focus on a single brand name with an image for safe, mild, quality skin care endorsed by the medical... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 10 Dec 2014
- News
Front-Row Seat
a portfolio that has reversed years of financial losses. “Atlantic Media is one of the only legacy companies that has made a successful transition to digital,” adds Perlmutter. “Their corporate strategy is... View Details
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
putting users at the center of strategy leads to an almost unfair competitive advantage; ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable; common shortfalls that... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
generation of equipment, going to make it better? So I think it’s important, and I don’t believe this is a hard technical problem. We have a lot of good technology in the world. We have too much technology, probably, and the strategy of... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
be a competitive, winner-take-all market? If so, then scaling quickly becomes important. Assuming Saga feels ready, and that now is the time in which to scale quickly, they should consider building the resources to have a portfolio of... View Details
- 01 Jun 2005
- News
Do You Speak Business?
world’s GDP and as the home to 62 out of the 100 most valuable brands in the world, it’s not surprising that America is in the driver’s seat,” Quelch notes. He characterizes the U.S. model of management as focused on immediate outcomes... View Details
Keywords: Garry Emmons
- 01 Apr 1996
- News
Stewards of the Seventh Generation
and the costs sometimes associated with implementing "green" strategies - strong government regulation at home and abroad will continue to be necessary in order to motivate many businesses to become more environmentally accountable. He... View Details
- 01 Oct 1996
- News
Lasting Impressions
how each of them had a great influence on the way my thinking has been applied in my chosen field." "C. Roland Christensen had the greatest impact on me," notes Feeley. "He got me focused on strategy and policy issues. I've spent all of... View Details
Keywords: Deborah E. Blagg
- 01 Dec 2004
- News
Retirement's Changing Face
full-time — is their own clearly articulated definition of fulfillment and success. While each emphasized that there is no single strategy for achieving balance between work, family, and spiritual/personal growth, their stories are food... View Details
Keywords: Personal Services
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
transcend rational thinking." The course, which debuted in 1995, is designed to optimize the marketing efforts of entrepreneurs, who typically lack the time and resources for conventional marketing activity. The course is organized around four themes: choosing a View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
started reflecting. The first thing I was concerned about, where am I going to find a manager to replace him? This was a difficult department to find just anyone. And then I started wondering, was the problem really all him or could it be me as well? So I came up with... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
Your Way through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky (MBA 2009) Portfolio We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and... View Details
- 01 Mar 2013
- News
Opening the Door
is the Sarofim-Rock Professor of Business Administration and head of the School's Entrepre-neurial Unit. An HBS faculty member for over 25 years, Applegate also serves as faculty chair of the Business Owner Portfolio of Executive... View Details