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Show Results For
- All HBS Web
(573)
- People (6)
- News (121)
- Research (268)
- Multimedia (1)
- Faculty Publications (91)
- Career Coach
Michelle Antonio
Michelle (Chicago Booth ’97, Wharton ’91) offers 15 years of professional experience in recruiting, consulting and career management leadership roles. Michelle partners with MBA students and alumni to achieve career success by tapping into the power of insightful... View Details
- Career Coach
Juan Leung Li
While it takes introspection, Juan believes in the meaningful differences (finding purpose!) these efforts have in career searches. While at HBS, Juan considered a diverse set of opportunities such as brand management, consulting, PE,... View Details
- Profile
Lauryn Hale
dream school," Lauryn says. "I sat on a bench after class and just imagined what it would be like to go here." Motivated by a desire to change her career path toward brand management, then education, Lauryn came to HBS to... View Details
- 01 Apr 1998
- News
Going For The Summit
to make high-stakes decisions that affect a lot of people, and you have to act quickly or you're in trouble," Carpenter explains. "Managing an Internet firm is just like that." Despite the challenge, under Carpenter's expert guidance, her company, iVillage -a View Details
Keywords: Caroline Chauncey
- 01 Nov 2016
- First Look
First Look - November 1, 2016
America Innovation Network By: Acemoglu, Daron, Ufuk Akcigit, and William R. Kerr Abstract— Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis... View Details
Keywords: Sean Silverthorne
- Career Coach
Sarah Sikowitz
those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details
- Fast Answer
Business of Sports
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- Career Coach
Hillary Mann
Professional Development resources to support students in achieving their unique career goals. As a career coach, Hillary partners with students to define their career vision and leverage job search strategies such as creatively researching opportunities and View Details
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
itself from a competitive perspective to continue its growth and stand out from the other industry players?" The Answers: "I would suggest looking at the business model and trying to extend the brand by extending the offering. Cellphones... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth opportunities Who Will... View Details
- 15 Dec 2011
- News
An HBS gift guide
football, repair capitalism Business lessons for a global century Chocolates for a cause Safe water for millions Nature belongs to everyone Capitalize on the network The world at home Quiet your mind (Images via the HBS Bulletin,... View Details
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
relationship can range from loose to tight with respect to the financial and operational interactions between affiliates and the central organization. A loose affiliation generally refers to a network of organizations committed to... View Details
Keywords: by Carla Tishler
- 01 Apr 2001
- News
Ed Tian: Boardroom Revolutionary
At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
Dia Dipasupil / Getty Images Dia Dipasupil / Getty Images Walt Disney Co. announced that it was promoting Kelly Campbell (MBA 2005) to president of the streaming service Hulu, the Los Angeles Times reports. With 30 million subscribers and a host of View Details
Keywords: Arts, Entertainment
- 21 Aug 2017
- Blog Post
From Germany to HBS
the value of an HBS MBA is undoubtedly defined by the alumni network and the brand recognition. 2) Find a support network The lack of a support View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal audience Beck has built around his three-hour daily radio... View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
welcoming them to our extraordinary and diverse network of alumni, all of whom are united by the shared experience of attending HBS. In late May, the board met in Boston to complete the efforts undertaken in the various working committees... View Details