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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 01 Dec 2007
- News
Lighten Up
tinge of regret and surprise in his voice. “I’ve definitely noticed it getting smaller.” Even in the Rocky Mountains, global warming takes a toll. Kim recites the names of mountains at or near the divide, while Coup knows their elevations... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
recruits the guest CEOs and serves as moderator for an evening of unscripted, entertaining dialogue about building and championing successful brands. “Our goal each year is to deliver the unexpected, and we do,“ says Gulko, co-host of the View Details
Keywords: Margie Kelley
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
"some 12 to 15 percent of GDP in Europe was public sector enterprise," he said. But all that began to change in the early 1980s amid loud cries of inefficiency, as markets opened up and governments sought sources of revenue. While deregulation was the View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
technologies, electronic cigarettes were developed by small entrepreneurs with brand names like Logic eCig (founded 2010), Blu (2009), and NJOY (2006). By 2013, according to the case study, the e-cigarette... View Details
- Web
The Art of "Posting" - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “[Posting] is so big, so forceful, so always-before-you-and-never-to-be-thrown-away that it is bound to command unusual attention in the... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
forward to today. The Rock has become a household name as both a wrestling legend and a global movie star. Perhaps less well known is that Johnson and his business partner, Dany Garcia, have quickly gained ground in Hollywood as... View Details
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
Kelly By the time you are reading this, HBS will likely have named Dean Jay Light’s successor. Since Dean Light announced in December his plan to retire, there has been much discussion about the qualities a new Dean should possess and the... View Details
Keywords: Ann Kelly
- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with entrepreneurs to develop View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
market full of well-resourced luxury brand names with high brand awareness. Palmer needs to consider a range of positioning-driven decisions in order to ensure C.W. Dixey &... View Details
Keywords: Sean Silverthorne
- 29 Jan 2021
- News
Holding Business to Account
the naming rights to the team’s Maryland stadium and, in 2003, FedEx’s CEO became a minority owner in the team. In protest of the shipping-services giant’s involvement with the football team, a group of impact investors—including the... View Details
- 23 Feb 2010
- First Look
First Look: Feb. 23
engineering (SE) employment and patenting by inventors with Indian and Chinese names in cities and firms dependent upon the program relative to their peers. Most specifications find limited effects for native SE employment or patenting.... View Details
Keywords: Martha Lagace
- 23 Oct 2019
- News
An Experiment in Online Education Reaches 50,000 Learners in Five Years
speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of an HBS on-campus classroom. Five years and one name change... View Details
- Web
Courses by Title - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 04 Jun 2025 By Course Title View by Unit | View by Course Title | View by Faculty | Print View # A B C D E F G I L M N O P R S T U V W # Area Faculty Name Term Quarter Credits 3... View Details
- 01 Nov 2013
- News
Selling Crafts with a Story
turned into Brika.com, an online marketplace featuring everything from handmade tea towels and dishes to tote bags and "Mr. T" onesies for baby. Brika, which takes its name from the Spanish word for factory, fabricá (they just loved the... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 01 Apr 1997
- News
Management Update Launched
interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list of Web sites relevant to managers and a section summarizing... View Details
Keywords: Judith A. Ross
- 15 Mar 2011
- First Look
First Look: March 15
instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel Pumps, which marketed themselves under the respective brand View Details
Keywords: Sean Silverthorne
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details