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Show Results For
- All HBS Web
(345)
- People (1)
- News (36)
- Research (262)
- Multimedia (2)
- Faculty Publications (86)
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
screenwriters, their most immediate problem is how to get the access, how to get their ideas heard” “From the buyer’s point of view, evaluating an idea not only involves physical costs and the opportunity cost of time,” Luo says. Having... View Details
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
result of neural activity. By attaching electrodes to subjects' heads and evaluating the electrical patterns of their brain waves, researchers can track the intensity of visceral responses such as anger, lust, disgust, and excitement.... View Details
- 08 Dec 2015
- First Look
December 8, 2015
bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 24 Mar 2009
- First Look
First Look: March 24, 2009
authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers... View Details
Keywords: Martha Lagace
- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New York's View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
They spend much more time paying attention to reviews of other people like them and trying to understand and gauge in an unbiased fashion what the real quality is of these products and services, particularly those in which you can’t View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509041 ... View Details
Keywords: Martha Lagace
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Charles C.Y. Wang Abstract—Relative TSR (rTSR) is increasingly used by market participants to judge and incentivize managerial performance. We evaluate the efficacy, reasons, and implications of firms' benchmarks in rTSR-based contracts.... View Details
Keywords: by Sean Silverthorne
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
evaluate leaders accordingly." Yadeed Lobo commented, " the mark of a great leader is the impression they leave on any employee." G. P. Rao added: " lack of humility and leadership appear to be inconsistent, if not... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
fantastic job raising sponsorship funds. All in all, we will pursue both paths in the future to engage our alumni in-person and virtually.” The club has established a fairly selective process for evaluating potential honorees, according... View Details
Keywords: Margie Kelley
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
to beat coal in India and China in less than 10 years. It will take new ideas to break coal's momentum and to open up the minds of policymakers. This is a time when small teams can often uncover brand new or even forgotten paths to new... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of a sales representative’s detailing visit to different types of physicians. By understanding the dynamic... View Details
Keywords: Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
had the kind of in-depth look it deserves, yet it is at the core of a number of the problems we've seen. The board of directors and its compensation committee determine the compensation of the CEO in our system. Yet too many companies in this country have no internal... View Details
Keywords: by Kim B. Clark
- 20 Jul 2010
- First Look
First Look: July 20
international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help evaluate... View Details
Keywords: Martha Lagace
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
unite partners' objectives for creating a flexible supply chain; benchmark performance against other retailers; and evaluate and manage new technologies. Raman and Fisher provide specific, detailed metrics and techniques that can be used... View Details
- 22 May 2007
- First Look
First Look: May 22, 2007
evaluate their theory by looking at the design evolution of two software product platforms through the modeling lens of design structure matrices (DSMs) and design rule theory. Our analysis shows that DSM models and options theory can... View Details
Keywords: Martha Lagace