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- All HBS Web (587)
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
will be a hit or a flop.) Tricks of the Trade When tracking brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuations in the electrical View Details
- 02 Aug 2011
- First Look
First Look: August 2
progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: 1) catalysts—events... View Details
Keywords: Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details
Keywords: Sean Silverthorne
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Huber returned to the company after graduation. He was running the commercial activities at the company's locomotive division when, in 1995, GM's vice chairman Harry Pearce asked him to head up a new initiative called Project Beacon. The... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
there are important implications for firm boundaries, design, and identity. The Consequences of Financial Innovation: A Counterfactual Research Agenda Authors:Lerner, Josh, and Peter Tufano Publication:The Rate and Direction of Inventive View Details
Keywords: Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
Keywords: Sean Silverthorne
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
the growing use of MRI (magnetic resonance imaging) devices for studying decision making. The research follows a pattern. It is based on increasing knowledge that different parts of the brain demonstrate heightened activity when subjected... View Details
Keywords: by Jim Heskett
- 12 Jan 2010
- First Look
First Look: Jan. 12
Working PapersA Reference Point Theory of Mergers and Acquisitions Authors:Malcolm Baker, Xin Pan, and Jeffrey Wurgler Abstract The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of merger and acquisition View Details
Keywords: Martha Lagace
- 07 Apr 2015
- First Look
First Look: April 7
the role of trading in bankruptcy. We find that trading during the case leads to higher concentration of ownership, particularly among debt claims that are eligible to vote on the bankruptcy plan of reorganization. Active investors,... View Details
Keywords: Sean Silverthorne
- 20 May 2008
- First Look
First Look: May 20, 2008
Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and Patel is worried that the... View Details
Keywords: Martha Lagace
- 18 Dec 2012
- First Look
First Look: December 18
professional service firm reshaped its activities and beliefs over nearly two decades as it adapted to shifts in the social discourse regarding gender and work. Analyzing archival data from the firm over eighteen years and representations... View Details
Keywords: Carmen Nobel
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
drive-through restaurant with low prices that appealed to working-class families. “The company has built its brand around family dining, so that is especially important to its culture,” explains Paine. Despite its ubiquity, McDonald’s... View Details
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
antitakeovers experience a reduced takeover likelihood. Cross-sectional tests indicate that firms with higher innovative activity increase antitakeovers more after IDD, and those that do, experience greater ex-post innovation outcomes.... View Details
Keywords: Dina Gerdeman
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
forward. In practice, if someone figures out a really cool new activity or device, a community of co-innovators will form almost instantly. The emergence of a dominant design will trigger an industry shakeout and consolidation. In these... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Levine, and Michael W. Toffel Abstract Ratings of corporations' environmental activities and capabilities influence billions of dollars of "socially responsible" investments as well as some consumers, activists, and potential... View Details
Keywords: Martha Lagace
- 20 Jul 2010
- First Look
First Look: July 20
solve, the contributing factors that have caused this problem to remain unsolved until now, Madhav's theory of change, questions about whether these activities (inputs) will affect the outputs and have an impact, what will it take and how... View Details
Keywords: Martha Lagace
- 16 Apr 2013
- First Look
First Look: April 16
LaSalle (JLL) faced at the turn of the millennium. Until then, JLL sold piecemeal commercial real estate services to its corporate clients, who maintained relationships with a variety of vendors. In 2000, JLL's large corporate clients started globalizing their View Details
Keywords: Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned... View Details