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- Faculty Publications (67)
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- All HBS Web (554)
- Faculty Publications (67)
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
New Model for Active Management No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/218046-PDF-ENG Harvard Business School Case 717-038 Iran on the Brink: The Nuclear Deal and the Future of the Islamic... View Details
Keywords: Carmen Nobel
Marty Blue
Marty spent 16 years in licensing at Reebok International predominantly as a licensor. She worked across a number of different brands (eg. Reebok, Weebok, Rockport, Greg Norman golf, and Boston Whaler) and product categories including... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
long-term view. Our findings contribute to the literature on incentives for innovation by showing how contract structure can motivate unplanned employee-initiated innovation activities that are difficult to contract upon ex ante Download... View Details
Keywords: Dina Gerdeman
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
choice and the uncertainty about who will prevail has fueled heavy media coverage and grassroots activism that add to voter interest. Choice and uncertainty also spawn fierce competition. The result of the winner-take-all political system... View Details
Keywords: by John Quelch
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who could guzzle the most Double... View Details
Keywords: Re: Michael I. Norton
- Profile
Jennifer Hurford
London, Frankfurt and Cairo, where she helped consumer brands and healthcare companies arrange short term financing for their suppliers, and at IDEO, a design consulting firm in which she designed new business applications for bitcoin and... View Details
Keywords: Financial Services
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
by serving as a central organ for distributing news of corporate activity to internal as well as external audiences. In effect, it served as a vehicle for making human conversation all but unnecessary, at least from an organizational... View Details
Keywords: Re: Boris Groysberg
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
a few well-traveled, curious people who have been exposed to the category. Find them and make those people pound the table and spread the word for you.” For Murad, this meant inviting beer bloggers to tastings, requesting feedback, and maintaining an View Details
- Profile
Alika Phipps
eye toward returning to her family’s businesses, Alika was attracted to HBS’ emphasis on general management. “The program gives you a broad overview of many different skills,” she says. “Daily case study actively builds leadership... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- 10 May 2016
- First Look
May 10, 2016
large-sample evidence adding to a growing literature suggesting that NPEs—in particular, large patent aggregators—on average act as "patent trolls," suing cash-rich firms seemingly irrespective of actual patent infringement. This has a negative impact on... View Details
Keywords: Carmen Nobel
- 14 Feb 2023
- Blog Post
Recruiting During Uncertainty: How to Meet Students Where They Are
scaling back or pausing hiring for an indefinite amount of time. In this time of uncertainty, what can recruiting partners do to effectively attract and hire talent while also building a strong and lasting brand on campus? Our team in... View Details
Keywords: All Industries
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family, and coworkers. The research... View Details
- 23 Feb 2010
- First Look
First Look: Feb. 23
understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television... View Details
Keywords: Martha Lagace
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete disagreement and possible compromise. Q: You cite transaction... View Details
Keywords: by Cynthia Churchwell
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
show COVID-19’s impact on women’s employment,” March 8, 2021, McKinsey, mckinsey.com. Summing up last month's column CEO activism triggered a debate among those responding to last month’s column, with about equal support against and in... View Details
Keywords: by James Heskett
- 15 Mar 2011
- First Look
First Look: March 15
Piovesan Abstract To encourage worker productivity, offices prohibit Internet use. Consequently, many employees delay Internet activity to the end of the workday. Recent work in social psychology, however, suggests that using willpower to... View Details
Keywords: Sean Silverthorne
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details
Keywords: Margie Kelley
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
the men’s basketball team and earned his Bachelor’s Degree in finance. While at St. John’s, Laitsas loved stepping onto the court at Madison Square Garden in New York City, a place he describes as “the Mecca of sports.” At the same time, he found himself drawn to... View Details