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  • 10 Nov 2015
  • First Look

November 10, 2015

acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money and/or... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2016
  • First Look

February 2, 2016

VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2016
  • First Look

July 19, 2016

https://cb.hbsp.harvard.edu/cbmp/product/316156-PDF-ENG Harvard Business School Case 216-021 Doctor My Eyes: The Acquisition of Bausch & Lomb by Warburg Pincus In early 2010, senior partners at Warburg Pincus met to review a report on... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

and advertising/media company Septeni—use GROW in very different ways to manage talent recruiting, screening, hiring, placement, and development. The case asks students to consider two questions: (1) Which of the three companies' approaches to using people analytics... View Details
Keywords: by Sean Silverthorne
  • 01 Apr 2000
  • News

A Place in the Sun

things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion... View Details
Keywords: Julia Hanna and Garry Emmons
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money, and/or... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there's the company's... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 09 Feb 2016
  • First Look

February 9, 2016

could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

issues is brief and non-technical. Provides actual deferred tax information from AOL's Form 10-K, where net operating loss carry forwards result in a large deferred tax asset and the accounting for software and deferred subscriber View Details
Keywords: Martha Lagace
  • 03 Jan 2017
  • First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • Web

Courses by Title - Course Catalog

Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson Spring 2026 Q3Q4 3.0 Creating Value in... View Details
  • 01 Jun 2015
  • News

Screen Grab

engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 11 Sep 2012
  • First Look

First Look: September 11

flow situation, should Owen reconsider the acquisition offer? Purchase this case:http://hbr.org/search/813036-PDF-ENG Friend Bank: The Time for Hope (Abridged) Clayton Rose and Aldo SesiaHarvard Business School Case 313-010 In 2010,... View Details
Keywords: Sean Silverthorne
  • 29 Apr 2025
  • News

Challenge Accepted

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Nietzsche said it first: What doesn’t kill me makes me stronger. There’s a reason that saying has legs, nearly 140 years later. We all, at some point... View Details
Keywords: challenges; failure; advice; experience
  • 08 Jun 2018
  • News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

know, so I think sometimes people will be a little bit too much in a hurry to say, oh, here's what I want to do long-term, and so I got to jump in and do that right now. But to have the opportunity to work for a really well-established company that's a big View Details
  • 20 Jul 2010
  • First Look

First Look: July 20

used the early imitation phase to foster rapid technological learning and upgrading, and how it used a unique corporate structure and listing strategy to finance the acquisition of important technologies. Purchase this... View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting... View Details
Keywords: Martha Lagace
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

Ito En with teas). On the bright side, Kameda’s recent acquisition of a U.S. company, Mary’s Gone Crackers, was showing steady sales growth, though profits were very low due to high manufacturing and raw ingredient costs, and distribution... View Details
Keywords: Sean Silverthorne