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  • All HBS Web  (3,624)
    • People  (15)
    • News  (952)
    • Research  (2,124)
    • Events  (8)
    • Multimedia  (71)
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Show Results For

  • All HBS Web  (3,624)
    • People  (15)
    • News  (952)
    • Research  (2,124)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,508)
← Page 15 of 3,624 Results →
  • 01 Mar 2004
  • News

Protecting against the Erosion of Brand Value

Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book... View Details
Keywords: Publishing Industries (except Internet); Information
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

Brand New also developed the ability to identify ability in others: organizational and strategic talent, as well as commercial imagination. Lauder, Schultz, and Dell—like the three entrepreneurs in the past—shared a willingness to... View Details
Keywords: by Martha Lagace
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
Keywords: by Nancy F. Koehn
  • 01 Dec 2014
  • News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
  • March 2013
  • Teaching Note

EILEEN FISHER: Repositioning the Brand (TN)

By: Anat Keinan and Jill Avery
Citation
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Keinan, Anat, and Jill Avery. "EILEEN FISHER: Repositioning the Brand (TN)." Harvard Business School Teaching Note 513-095, March 2013.
  • August 2003
  • Article

The Return of the Global Brand

By: John A. Quelch
Citation
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Quelch, John A. "The Return of the Global Brand." Harvard Business Review 81, no. 8 (August 2003): 22–23.
  • 20 Jul 2023
  • News

The Rising Value of Brand Valuation

  • April 2025
  • Supplement

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano
Supplement for HBS Case No. 825-066. View Details
Citation
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Kerr, William R., and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Multimedia/Video Supplement 825-703, April 2025.
  • September 1984
  • Case

Henkel Corp.: International Sealants Brand SISTA (A)

By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
Citation
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Related
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
  • 20 Sep 2013
  • News

A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn

  • 19 Feb 2010
  • News

Can the Tiger Woods brand be repaired?

  • 24 Sep 2018
  • News

Why Bad “Plot Twists” Ruin Brand Stories

  • December 2018
  • Teaching Note

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael Beverland
Teaching Note for HBS No. 519-051. View Details
Citation
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Keinan, Anat, Giana M. Eckhart, and Michael Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Teaching Note 519-052, December 2018.
  • February 2018
  • Teaching Note

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively
Teaching Note for HBS No. 518-024. View Details
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Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Teaching Note 518-068, February 2018.
  • January 2007 (Revised February 2010)
  • Case

Afghanistan 2006: Building a Brand New State

By: Noel Maurer, Debora L. Spar and J. Gunnar Trumbull
In 2006, Afghanistan remains a country in turmoil. It has a newly elected democratic government, a rebounding economy, and considerable economic potential. But the country is still torn by rival factions and dominated by the opium trade. Explores how Afghanistan has... View Details
Keywords: Developing Countries and Economies; Economic Growth; Policy; Government and Politics; Political Elections; Organizations; Outcome or Result; Afghanistan
Citation
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Maurer, Noel, Debora L. Spar, and J. Gunnar Trumbull. "Afghanistan 2006: Building a Brand New State." Harvard Business School Case 707-033, January 2007. (Revised February 2010.)
  • February 2001
  • Teaching Note

General Brands Corporations (A) and (B) TN

By: David F. Hawkins
Citation
Related
Hawkins, David F. "General Brands Corporations (A) and (B) TN." Harvard Business School Teaching Note 101-071, February 2001.
  • Article

The Post 9/11 Resilience of American Brands

By: J. Quelch and Douglas B. Holt
Citation
Related
Quelch, J., and Douglas B. Holt. "The Post 9/11 Resilience of American Brands." Strategy + Business, no. 34 (Spring 2004): 8–10.
  • 20 Aug 2020
  • Podcast

Tulsa Remote: City branding and community building

Will Covid-19 empty superstar cities? While it’s too soon to say, metros outside the top tier are now in a better position to compete for talent. This plays to the strengths of programs like Tulsa Remote, which helps professionals who work remotely relocate to Tulsa,... View Details
  • Video

Dr. Catena Video Clip - Building Brands

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