Best Buy - Publications - Faculty & Research

19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

wisdom for banks was that in order to grow they should offer the best rates of deposit or buy another company. Instead, she said, Commerce Bank offered the worst deposit rate in every single local market. It... View Details

Keywords: by Martha Lagace

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are more willing to postpone... View Details

Keywords: by John Quelch

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

video via Amazon—but does that create the best environment for the consumer? Research on "overchoice" by HBS professor John Gourville has shown that people can be so overwhelmed by the variety of products available that they go... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

Product is Worth the Price (37,030) Are consumers more likely to buy if they see the price before viewing the product? Uma Karmarkar and colleagues scan the brains of shoppers to find out. How Hormones Foretell Whether People Will Cheat... View Details

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

conception of the company strategy. It's one of the more powerful examples of how operating managers can have a huge impact on the real-life strategy of the firm. Bower: The other side of that is, they wouldn't have had the choice if Gordon Moore didn't View Details

Keywords: by Martha Lagace

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

particularly the weak level of protection afforded by the California courts), it was unclear how effective a policy of aggressive litigation would be. Furthermore, such a policy might reduce Xerox's ability to recruit the best research... View Details

Keywords: by Paul Gompers & Josh Lerner

19 Nov 2014
HBS Case

Marketing Marijuana

something that hadn't been done in 81 years—make an illegal drug legal. “They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers” Of course, the question remains: How will state... View Details

Keywords: by Michael Blanding; Food & Beverage

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

to the department specialist and ask, 'What kind of meat should I buy to make stew?' or 'What's the best toothpaste for me to buy for my family?' She knows everything about the... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

07 Jul 2010
First Look

First Look: July 7

Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/710471-PDF-ENG Central Europe after the Crash: Between Europe and the Euro Diego Comin,... View Details

Keywords: Martha Lagace

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

lines that matched needs and trip-drivers with impulses and wants within their stores. If shoppers can get their primary purchases online, brick-and-mortar retailers can't sell them the rest. For example, if customers cease buying their... View Details

Keywords: Re: Rajiv Lal; Retail

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

about innovation in his performance art? "When you teach innovation, you tell your students that the best practices can come from some of the most unlikely sources," Thomke says. In the following years, Thomke and Randal spent weeks... View Details

Keywords: by Dina Gerdeman; Consumer Products

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

about the product so you could discover whether you wanted to buy it. But now we have all the information about all the new products available to us online. Now, we want ads to entertain us." But making an ad go viral requires more than... View Details

Keywords: by Carmen Nobel; Advertising

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

"nudging" strategies—my insert) is an insult to individuals' intellect and tempering with human nature.... Only pain is the best teacher." Others agreed. Charlie Cullinane admonished, "Let the 'invisible hand' do what... View Details

Keywords: by Jim Heskett

18 Oct 2016
First Look

October 18, 2016

innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price. How do companies know how to grow? How can they create products that they are... View Details

Keywords: Sean Silverthorne

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

still be stymied if they try to consider every single laptop on the market. (In the article, Norton and Ariely cite a study by social psychologists Sheena Iyengar and Mark Lepper, who showed that grocery store shoppers who were offered free samples of 24 jam flavors... View Details

Keywords: by Carmen Nobel

12 Jul 2020
Book

The Harvard Business School Faculty Summer Reader 2020

one season in which I can show my wife that I'm actually reading books at a rate that approaches that with which I buy them. Therefore, I tackle long books only after considerable consideration. This summer, I am hoping to read an... View Details

Keywords: by Staff

03 Jan 2017
First Look

January 3, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=49779 BATNAs in Negotiation: Common Errors and Three Kinds of 'No' By: Sebenius, James K. Abstract—The Best Alternative To a Negotiated Agreement (“BATNA”) concept in negotiation has proved... View Details

Keywords: Carmen Nobel

08 Apr 2014
First Look

First Look: April 8

among intermediaries intensifies these problems by increasing the magnitude of their effects and broadening the circumstances in which they arise. We show similar results arise when intermediaries provide matching benefits, namely recommendations of sellers to View Details