Publications

Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

Keywords: automotive; computer; consumer products; electronics; fashion; food; furniture; high technology; home appliances; industrial goods; pharmaceuticals; semiconductor; software; telecommunications; textiles

04 Mar 2024
What Do You Think?

Do People Want to Work Anymore?

an acquaintance complaining about how his retail business had changed. You guessed it. He told me that people just didn’t want to work anymore. He had adjusted in similar ways to the letter-writer. With what sounded like added effort, he apparently was still View Details

Keywords: by James Heskett

Career Coach

Erika Osterling

Erika (HBS '09, ITESM '00) brings 20 years of experience as an operating leader and advisor. She has spent most of her career within Energy & Industrial, with additional roles in Consumer and Retail. Erika's 12+ year career at GE... View Details

Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing

Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power. This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details

December 2010
Article

The Case for Professional Boards

By: Robert C. Pozen

When the world's largest financial institutions had to be rescued from insolvency in 2008, many experts laid the blame at the feet of corporate boards. But insufficient board oversight is a problem that had supposedly been solved in 2002. As the United States... View Details

Keywords: Financial Institutions; Insolvency and Bankruptcy; Governing and Advisory Boards; Failure; Accounting Audits; Quality; Behavior; Legal Liability; Experience and Expertise; Corporate Governance; Governance Controls; Performance Effectiveness; United States

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People - Doctoral

People People Student Strategy Dafna Bearson PHD 2022 Organizational Behavior Ahmmad Brown Student Marketing Mengjie "Magie" Cheng Student Strategy Rowan Clarke Collaboration 2018 Marketing Grant Donnelly & Michael Norton DBA 2015... View Details

Clayton S. Rose

Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

Keywords: financial services

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

Article

Advertising, the Matchmaker

By: Bharat N. Anand and Ron Shachar

We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details

Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry

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05 Jul 2023
News

How Are Middle Managers Falling Down Most Often on Employee Inclusion?

September 2009
Article

Virtue out of Necessity? Compliance, Commitment and the Improvement of Labor Conditions in Global Supply Chains

By: Akshay Mangla, Richard Locke and Matthew Amengual

Private, voluntary compliance programs, promoted by global corporations and nongovernmental organizations alike, have produced only modest and uneven improvements in working conditions and labor rights in most global supply chains. Through a detailed study of a major... View Details

Keywords: Working Conditions; Ethics; Supply Chain; Governance Compliance; Globalization

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October 2006 (Revised August 2007)
Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details

Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

his inner circle. Trusting a team to execute the plan is just as important in business, Gibson says. “Allowing others to operate is a skill [Sanders] has that is normal inside military organizations that’s not normal for most people,”... View Details

Keywords: by Avery Forman; Sports

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

professor Mary Tripsas introduces conceptual models to help students launch and creatively manage new businesses, including both stand-alone start-ups and ventures operating within an established organization. "Whenever a firm... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

01 Dec 2023
News

Thinking Ahead

gone down. We’ve seen some odd behavior in venture capitalists trying to revalue a company they’ve already backed. There also are companies raising lots of money without much traction—in that sense, it’s still very much the pattern of, ‘I... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

2010
Working Paper

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details

Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry

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Courses - Entrepreneurship

across several doctoral programs. Detailed curriculum information for each doctoral program associated with this unit can be found on the doctoral programs website: PhD in Business Economics PhD in Organizational Behavior DBA in Strategy... View Details

September 2017 (Revised February 2023)
Case

Intermountain Healthcare: Pursuing Precision Medicine

By: Richard G. Hamermesh, Kathy E. Giusti, Robert S. Huckman and Julia Kelley

Headquartered in Salt Lake City, Intermountain Healthcare operates 23 hospitals and hundreds of clinics in Utah and Idaho and provides insurance to approximately 850,000 patients through its insurance arm, SelectHealth. In 2013, Intermountain, known for its commitment... View Details

Keywords: Precision Medicine; Healthcare; Innovation; Cancer; Cancer Research; Health Care; Technology; Health Care and Treatment; Innovation Leadership; Disruptive Innovation; Entrepreneurship; Decision Choices and Conditions; Health Industry; Insurance Industry; Utah; United States; North America

March 2023
Supplement

Deepa Bachu (B): Insights and Experiments at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal

In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details