Publications

May 1999
Background Note

Note on Behavioral Pricing

By: John T. Gourville

The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details

Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion

November 1998
Case

Wegmans Food Markets: Diabetes Counseling

By: Ray A. Goldberg, David E. Bell and Ann Leamon

Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details

Keywords: Performance Evaluation; Expansion; Programs; Human Needs; Financial Management; Health Care and Treatment; Nutrition; Consumer Behavior; Pharmaceutical Industry; Food and Beverage Industry

October 1995
Article

New Trading Practices and Short-Run Market Efficiency

By: Kenneth A. Froot and André Perold

Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing

September 1995 (Revised May 1998)
Case

RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge

By: Josh Lerner

RogersCasey Alternative Investments faces the challenge of managing distributions of stock by the private equity investors in which their clients have invested. These distributed shares appear to behave in complex ways, apparently at odds with market efficiency. A... View Details

Keywords: Private Equity; Stocks; Financial Strategy; Investment; Innovation Strategy; Management; Distribution; Performance; Behavior

1995
Book

The Global Financial System: A Functional Perspective

By: D. B. Crane, K. A. Froot, Scott P. Mason, André Perold, R. C. Merton, Z. Bodie, E. R. Sirri and P. Tufano

Keywords: Corporate Finance; Imperfect Markets; Behavioral Finance; Asset Pricing

summer 1995
Article

Hedging Portfolios with Real Assets

By: K. A. Froot

Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Hedging; Asset Allocation; Commodities; Commodity Investing; Real Estate; Financial Markets; Asset Pricing

March 1995
Article

Tests of Conditional Mean-Variance Efficiency of the U.S. Stock Market

By: C. Engel, J. Frankel, Kenneth A. Froot and T. Rodrigues

Keywords: Risk Aversion; Risk; International Investing; CAPM; Capital Asset Pricing; International Finance; Risk and Uncertainty; Asset Pricing; Financial Markets; Foreign Direct Investment; Behavioral Finance; United States

January 1995
Background Note

A Note on Distribution of Venture Investments

By: Josh Lerner

Venture capitalists typically exit investments by distributing shares to investors. These transfers pose challenges for these investors. Predictions and evidence about the behavior of stock prices of firms around the time of these distributions are presented. View Details

Keywords: Forecasting and Prediction; Venture Capital; Stocks; Investment; Price

March 1994
Article

Alternative Models of Price Behavior in Dyadic Negotiations: Market Prices, Reservation Prices and Negotiator Aspirations

By: S. B. White, K. L. McGinn, M. H. Bazerman and M. A. Neale

Keywords: Price; Behavior; Negotiation; Markets

May 1993 (Revised May 1994)
Case

Managing for Integrity: Three Vignettes

By: Lynn S. Paine

Three situations are described. A branch manager for a retail brokerage firm must decide whether to change the branch's cash management techniques to increase interest earnings. An auto mechanic must decide whether to oversell parts and repairs to meet sales and... View Details

Keywords: Growth Management; Ethics; Decision Making; Organizational Culture; Financial Management; Sales; Organizational Change and Adaptation

September 1992
Case

Star Cablevision Group (A): Harvesting in a Bull Market

By: William A. Sahlman

First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details

Keywords: Behavioral Finance; Financial Markets; Corporate Entrepreneurship; Business Startups; Restructuring; Corporate Strategy; SWOT Analysis; Wealth; Business Cycles; Entertainment and Recreation Industry

September 1992
Article

Herd on the Street: Informational Inefficiencies in a Market with Short-Term Speculation

By: Kenneth Froot, David S. Scharfstein and Jeremy Stein

Keywords: Rational Expectations; Asset Pricing; Behavioral Finance

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summer 1992
Article

Shareholder Trading Practices and Corporate Investment Horizons

By: Kenneth A. Froot, André Perold and J. Stein

Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing

December 1991
Article

Intrinsic Bubbles: The Case of Stock Prices

By: Kenneth A. Froot and M. Obstfeld

Keywords: Rational Expectations; Equities; Fundamentals; Behavioral Finance; Price Bubble; Stocks; Information; Asset Pricing

February 1991
Background Note

Note on Sealed Bid Auctions

By: David E. Bell

Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details

Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions

June 7, 1990
Article

New Trading Practices and the Short-run Predictability of the S&P 500

By: André Perold, Kenneth A. Froot and James F. Gammill Jr.

Keywords: Institutional Investing; Market Efficiency; Equities; Stock Market; Indexing; Asset Pricing; Financial Markets; Investment; Behavioral Finance

June 1990
Article

Herd Behavior and Investment

By: David S. Scharfstein and Jeremy Stein

Keywords: Investment; Behavior

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1990
Working Paper

Short Rates and Expected Asset Returns

By: K. A. Froot

Keywords: Risk Aversion; Risk; International Investing; Risk and Uncertainty; International Finance; Asset Pricing; Behavioral Finance

Read Now

March 1990 (Revised October 1999)
Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston

Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details

Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States