Publications

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Finance - Faculty & Research

Why You Should Scale Prices by Trend Cash Flows." Working Paper, June 2025. Naked Wines: The Profit vs. Growth Decision (C) By: Benjamin C. Esty and Edward A. Meyer June 2025 | Supplement | Faculty Research... View Details

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

August 2018 Negotiation and Conflict Management Research Raiffa Transformed the Field of Negotiation—and Me By: Bazerman, Max Abstract—Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and... View Details

Keywords: by Sean Silverthorne

2009
Working Paper

Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

By: Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn

While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: Research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details

Keywords: Philanthropy and Charitable Giving; Research; Behavior; Happiness; Motivation and Incentives

Article

From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.

By: Dan Ariely and Michael I. Norton

Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has... View Details

Keywords: Decision Making; Cognition and Thinking; Judgments; Research; Problems and Challenges

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details

Keywords: by Sean Silverthorne; Technology

December 24, 2019
Article

Why It's So Hard to Change People's Commuting Behavior

By: Ariella S. Kristal and A. V. Whillans

Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details

Keywords: Sustainability; Motivating People; Time And Wellbeing; Time Stress; Commuting; Behavior; Change; Motivation and Incentives

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2008
Working Paper

Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior

By: Francesca Gino, Lisa L. Shu and Max H. Bazerman

People often make judgments about the ethicality of others' behaviors and then decide how harshly to punish such behaviors. When they make these judgments and decisions, sometimes the victims of the unethical behavior are identifiable, and sometimes they are not. In... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Law; Behavior; Cognition and Thinking; Prejudice and Bias

Web

Leadership - Faculty & Research

approach these leadership roles to withstand the pressures that can divert behavior away from the espoused purposes and ethical standards of medicine? July–August 2014 Article How the Other Fukushima Plant Survived By: Ranjay Gulati ,... View Details

Article

Nudging: Progress to Date and Future Directions

By: John Beshears and Harry Kosowsky

Nudges influence behavior by changing the environment in which decisions are made, without restricting the menu of options and without altering financial incentives. This paper assesses past empirical research on nudging and provides recommendations for future work in... View Details

Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Behavior; Change; Situation or Environment; Decision Choices and Conditions; Decision Making

January 2001 (Revised July 2003)
Case

Pharmacyclics: Financing Research & Development

By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia

Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details

Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Pharmaceutical Industry; Health Industry

Educators

29 Oct 2013
News

How Anxiety Can Lead Your Decisions Astray

October 2009
Article

Negotiation Analysis: From Games to Inferences to Decisions to Deals

By: James K. Sebenius

Exemplified by the pioneering work of Howard Raiffa and often expressed in the pages of the Negotiation Journal, the emergent prescriptive field of "negotiation analysis" progressively developed from Raiffa's early contributions to game theory and to his later... View Details

Keywords: Decision Choices and Conditions; Negotiation Participants; Negotiation Preparation; Negotiation Process; Negotiation Tactics; Game Theory

August 2021
Article

Hoping for the Worst? A Paradoxical Preference for Bad News

By: Kate Barasz and Serena Hagerty

Nine studies investigate when and why people may paradoxically prefer bad news—e.g., hoping for an objectively worse injury or a higher-risk diagnosis over explicitly better alternatives. Using a combination of field surveys and randomized experiments, the research... View Details

Keywords: Decision Avoidance; Difficult Decisions; Judgment And Decision Making; Medical Decision-making; Decision Making; Behavior

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January 1979 (Revised February 1987)
Background Note

Note on Market and Consumer Research

Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making. View Details

Keywords: Research; Marketing; Decision Making

Educators

January–March 2020
Article

Inaction and Decision Making in Moral Conflicts

By: Netta Barak-Corren and Max Bazerman

People regularly face conflicts in which obeying one moral requirement means transgressing another. Moral conflicts require difficult decisions: a person believes she should take both actions, but doing both is impossible. In this paper, we examine a common form of... View Details

Keywords: Moral Conflicts; Moral Sensibility; Decision Making; Behavior

1998
Article

Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

By: J. Ruscio, D. M. Whitney and T. M. Amabile

This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details

Keywords: Creativity; Cognition and Thinking; Behavior

2011
Working Paper

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

By: David F. Drake

In an experimental newsvendor setting we investigate three phenomena: Level behavior — the decision-maker's average ordering tendency; adjustment behavior — the tendency to adjust period-to-period order quantities; and observation bias — the tendency to let the degree... View Details

Keywords: Cost; Consumer Behavior; Decision Making; Prejudice and Bias; Profit

February 2010
Case

Applied Research Technologies, Inc.: Global Innovation's Challenges

By: Christopher A. Bartlett and Heather Beckham

Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details

Keywords: Management Style; Managerial Roles; Management Practices and Processes; Reputation; Organizational Culture; Innovation and Management; Competitive Advantage; Entrepreneurship; Management Systems; Cross-Cultural and Cross-Border Issues; Technology Industry

Educators