Beauty And Cosmetics Industry - Publications - Faculty & Research

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

discuss the three disciplines of channel management and why they are important? A: The three disciplines are mapping; building and editing; and aligning View Details

Keywords: by Sean Silverthorne

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

kitchen; Howard Schultz's early office was the prep room for his first café; and Michael Dell began assembling PCs in his college dorm room. How did they go from these beginnings to creating global organizations that became View Details

Keywords: by Martha Lagace

21 Feb 2012
First Look

First Look: Feb. 21

corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction cost, and resource-based theories of the firm. The book will be an... View Details

Keywords: Sean Silverthorne

13 Apr 2016
Research Event

What Does 'Diversity' Really Mean?

a beauty feature on the needs of women with different types of skin, showcasing a range of actresses of different backgrounds with large close-up shots. Holmes began to throw out some names, including Eva Mendes, Lucy Liu, View Details

Keywords: by Dina Gerdeman

17 Jul 2012
First Look

First Look: July 17

largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging... View Details

Keywords: Sean Silverthorne

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

Regina Herzlinger is not afraid to call them as she sees them. And what she sees looking at the American health care industry is a bunch of killers. Not only are hospitals, insurers, employers, Congress,... View Details

Keywords: by Sean Silverthorne; Health

10 Mar 2009
First Look

First Look: March 10, 2009

develop an inductive theory of "IP modularity," from which we derive testable propositions and managerial implications. Download the paper: http://www.hbs.edu/research/pdf/09-097.pdf Diasporas and... View Details

Keywords: Martha Lagace

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member... View Details

Keywords: by Garry Emmons; Service

30 Nov 2018
What Do You Think?

What’s the Best Administrative Approach to Climate Change?

Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details

Keywords: by James Heskett; Energy

04 Sep 2001
Lessons from the Classroom

Getting Back on Course

Breaking The Hardest Stereotypes Is the work world ready to accept returning MBAs who want challenge in tandem with flexibility? Hart admits that not many firms have successfully developed such arrangements yet, though some industries... View Details

Keywords: by Martha Lagace

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

Khaire is a good barometer for such estimations, having deeply researched how value and markets are constructed around creative industries and products. In studying the modern... View Details

21 May 2014
Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

questions and interactive drag-and-drop challenges that introduce key concepts and test learning. As students progress through the material, questions are interspersed with short video lectures View Details

Keywords: by Michael Blanding; Education

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it will fit into their lives. (See... View Details

Keywords: by Michael Blanding; Advertising; Sports

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

evolved without guidance and has no inherent logic. So channel management is often cosmetic and rarely affects channel design, even though channel design often contributes to... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

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