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Show Results For
- All HBS Web
(958)
- People (2)
- News (381)
- Research (351)
- Multimedia (14)
- Faculty Publications (225)
- October 2019 (Revised December 2019)
- Case
La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand
By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details
Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Europe; Brazil; China; Asia; South America; United States; North America
Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)
- Profile
Shira Asa-El
became close friends. What’s the best thing about your home town? Jerusalem is an amazingly beautiful city – not only for its fascinating history and its religious importance, but because of how incredibly diverse it is. Just hop on the... View Details
- 25 Sep 2023
- Blog Post
HBS Latino Student Association Spotlight: Ana Barrera (MBA 2024)
the LASO leadership team and supporting prospective students. Being Latine at HBS is an extension of hope and love for my culture. When I walk through Schwartz Common’s carefully manicured lawns, I think of the hardworking individuals who maintain our View Details
- 01 Aug 1998
- News
Spangler Family Gift Endows New Campus Center
expressed their strong devotion to HBS and its values. "To me, the Harvard Business School has been a humane, sensitive, and creative place for our family," Meredith Spangler said, pointing to the School's talented faculty, its outstanding student body, the View Details
Keywords: Nancy O. Perry
- 2023
- Book
Deeply Responsible Business.: A Global History of Values-Driven Leadership
By: Geoffrey Jones
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details
Keywords: Corporate Responsibility; Business Ecuation; Socially Responsible Investing; Business Education; Ethics; Leadership; Business History; Philanthropy and Charitable Giving; Religion; Social Enterprise; Social Issues; Wealth and Poverty; Corporate Social Responsibility and Impact; Mission and Purpose; Banking Industry; Beauty and Cosmetics Industry; Computer Industry; Consumer Products Industry; Education Industry; Fashion Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Manufacturing Industry; Electronics Industry; Agriculture and Agribusiness Industry; United Kingdom; Germany; United States; Japan; India; Latin America
Jones, Geoffrey. Deeply Responsible Business: A Global History of Values-Driven Leadership. Cambridge, MA: Harvard University Press, 2023.
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United Kingdom; Europe; Portugal; China
Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
Intense preparation helped Hillary Clinton command the podium in her first debate with Donald Trump in September 2016—the most-watched presidential debate in US history. In one of the debate’s most memorable moments, Clinton called out Trump for ridiculing a View Details
Keywords: by Danielle Kost
- 11 Oct 2023
- Blog Post
A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion
interviews, delicious food tours around the city, walks through Seoul’s many historical sites, to embracing the beauty scene through facials, spa days, and trips to Olive Young, I intentionally immersed myself in all that Seoul had to... View Details
- Portrait Project
Haoran Jiang
myself, that I was not a mistake. A random gamble of genetics somehow resulted in a disappointing hand: me. “I’m going to show them” became my mantra, my life’s objective, my obsession. Then, everything changed. I became a dad to two View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
secularization after the death of dictator Francisco Franco. Relevant. Governments can’t sway the opinion of a disinterested audience. The imagery and associations of the place need to matter to the targeted audience. A branding campaign that highlights France’s View Details
- Profile
Charlotte MacDonald
strong shot of Canadian Club "The beauty of HBS," Charlotte believes, "is flexibility. There are so many ways to spend your time—you have thousands of options. You can choose your own adventure and prioritize what's... View Details
Keywords: Consulting
- Blog
Inside the Learning: Boston By the Season
No matter the season, there are plenty of things to do! Read on for some of our favorite activities. Spring While Boston's spring arrives late and is fairly short, its emergence is also beautiful after the long, cold winter. Locals love... View Details
- 08 Nov 2021
- Blog Post
4 Ways the MS/MBA is Preparing Me for a Career in Health Care and the Life Sciences
Nigeria, discussing Middle East politics with Syrian and Lebanese classmates, hiking in Arizona with close friends, or treasuring the sunny Boston days on the beautiful HBS campus. How is the MS/MBA preparing you for a career in health... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
product—until the ideal rug emerged. It was only then that the price negotiation began—“price changes the discussion,” says Avery. “Buying a car could be a beautiful experience” Imagine if cars were sold this way. This would help dealers... View Details
- 20 Jan 2023
- Blog Post
The Importance of Mentorship: A Conversation With Professor Ting Zhang
there is no path, you make the path as you go.” I’ve personally found it quite liberating. It’s okay to not know the exact path you will take, and part of the beauty in the journey is figuring it all out as you go. Loujaine AlMoallim (MBA... View Details
- January 2009
- Article
From Regional Star to Global Leader
By: Nitin Nohria
Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details
Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris
Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
- Web
Historical Data & Sources - Business History
values given for: Czech Republic and Slovakia. Download Data Set in Excel Natura Cosméticos Geoffrey Jones and Ricardo Reisen de Pinho, "Natura: Global Beauty Made in Brazil," Harvard Business School Case 9-807-029, October 20, 2012... View Details
- 17 Sep 2018
- Research & Ideas
Welcome to Retirement. Who Am I Now?
beautiful things. “Most people are very happy right from that first morning,” Amabile says. The rocky self-reflection stage of retirement Yet, for many, that giddy glow starts to wear off within weeks or months, as they shuffle through a... View Details
- August 2020 (Revised September 2020)
- Case
Facelift at Olay (A)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
- 01 Dec 2016
- News
In My Humble Opinion: Chip Brewer (MBA 1991)
was hooked.” Brain game: “Skulled, shanked, I’ve done it all. The beauty is I can usually block those shots out and forget about them. I’ve had some good times too. Once, when I was in high school, I made a 40-footer on the last hole to... View Details
Keywords: Julia Hanna