Authenticity - Publications - Faculty & Research

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Leading Successful Digital Transformation

deposited money that was released to sellers only after the buyer confirmed the authenticity of the goods. Once Alibaba learned how to manage money, it used this capability to create Alipay and become one of the largest asset management... View Details

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

Because of this, Airbnb offers not only a review system but also insurance to pay for incidents resulting from unreliable guests, authentication to make sure that guests and hosts are who they say they are, and a screening process to give... View Details

Keywords: by Michael Blanding; Food & Beverage

Web

6 Steps to Building a Better Workplace for Black Employees - Recruiting

to bring their whole selves to work, and believing they should nod in agreement with company values, according to the book. Mayo says creating opportunities for people to bring their authentic selves to work boosts engagement and helps... View Details

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Brandon Tieu

leadership, equipping us to lead with authenticity and adaptability. If you could give one piece of advice to prospective students, what would it be? I believe one's mental framework should be a balance between pragmatism and removing... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

that audience. In TV, I can’t do that,” Gupta says. “When I reach out to my target audience and convey my message, if it’s only to 10,000 people, that might be more effective than reaching 10 million people who mean nothing to me.” View Details

Keywords: by Dina Gerdeman; Advertising; Technology

22 Sep 2022
News

The Beauty Guide

lipstick or big earrings, which is such a part of who I am as a Latina.” In her current capacity at Clinique, Freyre works to foster a culture of inclusivity and diversity, not just in seeking talent but also in establishing what she calls a psychological safety zone,... View Details

Keywords: Maureen Harmon

27 Jun 2011
Research & Ideas

Recovering from the Need to Achieve

operated this way or felt this way. Many are relieved to hear the condition has a name." Harvard is fertile ground for HNAPs, too. DeLong plans to make his book required reading in the second year courses on Authentic Leadership and... View Details

Keywords: by Kim Girard

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

first single, allowing me to get hands-on experience outside of the classroom. Another academic highlight was Authentic Leadership Development (ALD), taught by Professor Scott Snook. I find myself returning to the reflections and... View Details

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Ken Zeng

be? Courageously confront your true self and be proud. It's okay to admit you haven't figured everything out yet, as long as you have a sense of where you're headed. It's okay to just be you. Truth is powerful. Lean towards your authentic... View Details

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Dilan Gomih

what business school is about: it helps you find people you can help, and it comes back to you. There's an authenticity to the friendships among students and faculty. I got to know people quickly – people who will probably be at my... View Details

Keywords: Financial Services; Entertainment/Media

01 Sep 2023
News

Alumni and Faculty Books

Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details

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Engagement - Christensen Center for Teaching & Learning

provide depth and authenticity to student learning and allow students to contextualize leadership behaviors. Class guests also can benefit from insights that emerge from the class discussion. Three ways to involve class guests: Case... View Details

06 Apr 2023
Blog Post

Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program

greater ensemble. The Case Method mirrored this concept and it was during this realization that I decided I wanted to experience this in person. My eyes were set on applying and bringing the most authentic version of myself to the table.... View Details

24 May 2022
Research & Ideas

Career Advice for Minorities and Women: Sharing Your Identity Can Open Doors

to an internal motivation on the part of others to respond without prejudice, the research suggests. “An optimistic view of this work is that I think arguably, being identity-forward is more authentic than trying to hide your identity,”... View Details

Keywords: by Pamela Reynolds

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

DVD under Jane Fonda's "Team Fonda" fitness brand. In addition, she and Chopra collaborated on the iPad app Authentic Yoga. Those actions spurred some instructors to label her a sellout, but Deshpandé is more measured.... View Details

Keywords: by Kim Girard; Entertainment & Recreation

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Mireya Iglesias Ayala

intentionality and self-awareness into your application journey, you not only enhance your authenticity (which HBS values) but also lay a strong foundation for achieving your long-term goals with purpose (a key skill of an HBS leader).... View Details

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Kiran Gandhi

by using both my drumming and business skills to ensure that images released are sex-positive and authentic to a wide array of female experiences. How are you pushing yourself? We had to take TOM [Technology and Operational Management]... View Details

Keywords: Entertainment/Media

30 May 2023
News

Finding PRIDE

develop the curriculum for this Executive Education program. It will feature new cases, as well as in-person visits by US Senator Tammy Baldwin, actress Anna Deavere Smith, and designer Debbie Millman, with a focus on authentic... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

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2022 Reunion Presentations - Alumni

Senior Associate Dean for Business and Global Society, will interview Professor Serafeim about his work, his goals, and the role that measurement and the construction of a new global accountability infrastructure can play in truly changing the world. View Details

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Melcolm Ruffin

internship he'll be with Twitter's Global Content Partnerships team focused on sports, news, and entertainment content deals. Meanwhile, he recognizes that within HBS, he has "come full circle – I'm now among the leaders of the organization that brought me to HBS.... View Details