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  • All HBS Web  (723)
    • News  (180)
    • Research  (359)
    • Events  (6)
    • Multimedia  (13)
  • Faculty Publications  (281)

Show Results For

  • All HBS Web  (723)
    • News  (180)
    • Research  (359)
    • Events  (6)
    • Multimedia  (13)
  • Faculty Publications  (281)
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  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

this laughing matter to the test. In a new study, he used that joke and 32 others to determine whether people or artificial intelligence (AI) could do a better job of predicting which jokes other people... View Details
Keywords: by Dina Gerdeman
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

Companies have long poured time and money into surveying customers. Now, with new research showing artificial intelligence provides plenty of rich data about shopper preferences, could customer surveys... View Details
Keywords: by Kristen Senz
  • 29 Jan 2024
  • Research & Ideas

Do Disasters Rally Support for Climate Action? It's Complicated.

Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
Keywords: by Rachel Layne
  • 05 Jun 2023
  • What Do You Think?

Is the Anxious Achiever a Post-Pandemic Relic?

Whillans, Time Smart: How to Reclaim Your Time & Live A Happier Life (Harvard Business Review Press, 2020) Your feedback to last month’s column How Should Artificial Intelligence Be Regulated—If At All?... View Details
Keywords: by James Heskett
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

Second, advanced software algorithms and data-based artificial intelligence algorithms account for increasing amounts of trade secrets in technology. These technologies rely on massive stores of distributed... View Details
Keywords: by Kristen Senz; Technology
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

the customer would do in the future. As with other artificial intelligence tools, the drawback to this technology is that the model acts as a sort of black box, so researchers can’t determine the exact... View Details
Keywords: by Kristen Senz; Retail; Service
  • 09 Apr 2024
  • Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
Keywords: by Glen Justice
  • 07 Aug 2013
  • What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

does (not) mean we have the tools to understand what it is saying. Judgment is still crucial ." Debra Bordignon put an interesting twist on the issue, saying, "Where systems, tools, and artificial View Details
Keywords: by James Heskett
  • 25 May 2021
  • Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

travel industry. People eager to shake off their COVID-19 cabin fever are gearing up to take vacations, raising Airbnb bookings by 52 percent last quarter from a year earlier. Harnessing artificial View Details
Keywords: by Lane Lambert; Technology; Accommodations
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

the class toward her personal passion, precision medicine. “Health care is rife with examples like these—and such applications of big data will only expand over the coming years. I spend a lot of time thinking about questions like, How will View Details
Keywords: by Dina Gerdeman
  • 08 Dec 2020
  • Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

startups that might not see the same flood of resumes as Google or Facebook but nevertheless have very specific qualifications in the workers they are seeking to hire. “If I’m a small data science startup, I may need someone who knows a particular type of View Details
Keywords: by Michael Blanding; Employment
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

This would require greater promotion of the site to creators of content, some of whom were raising issues about their split of the revenue. It also required a rewrite of the recommendation algorithm that led viewers to related videos, thus building engagement.... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • 16 Jul 2024
  • Research & Ideas

Weighing Digital Tradeoffs in Private Equity

When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial... View Details
Keywords: by Michael Blanding; Financial Services
  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

Himabindu Lakkaraju, an assistant professor at Harvard Business School. The study is one of the first to explore the ethics of repositioning content to influence query results produced by LLM applications such as ChatGPT, Google Gemini, Claude, and other View Details
Keywords: by Ben Rand; Technology
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With View Details
Keywords: by Rachel Layne; Transportation
  • 01 Dec 2020
  • What Do You Think?

How Can We Get Companies to Invest More in Low-Wage Workers?

assess how technology, such as robots and artificial intelligence, impacts work and workers. One conclusion was that technology would change the nature of work, but still leave us with more demand for workers than supply. Inequality in... View Details
Keywords: by James Heskett
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

If a chatbot can Slack convincingly in the boss’s voice, will employees follow orders once they realize the CEO is actually a machine? A novel two-part study finds that an artificial intelligence (AI)... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

invite all people to escape reality. You Might Also Like: Chance Encounters: What's at Stake in Return-to-Office Decisions (Virtual) Reality Check: How Long Before We Live in the 'Metaverse'? How Will the Metaverse Affect Productivity? Feedback or ideas to share? Email... View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to... View Details
Keywords: Dina Gerdeman
  • 10 Sep 2024
  • Research & Ideas

What Happens When Business Owners Turn to ChatBots for Advice

AI can help you become a better writer, coder, and researcher. But can the powerful technology boost business acumen and economic performance? Sort of, says a recent study. An experimental artificial View Details
Keywords: by Ben Rand
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