Apple - Publications - Faculty & Research

05 Mar 2012
News

Is JC Penney’s Makeover the Future of Retailing?

06 Oct 2011
News

HBS Faculty Make the Call On the New iPhone4S

29 Mar 2016
Working Paper Summaries

Do CEO Activists Make a Difference? Evidence from a Field Experiment

Keywords: by Aaron K. Chatterji and Michael W. Toffel

05 Sep 2018
News

Inside the World of Eddy Cue, Apple’s Services Chief

26 May 2015
First Look

First Look: May 26

have been impossible to create only a few years before. However, in 2014, both Apple and Google announced features in their new mobile operating systems that collected and displayed output from various health-wearables (like heart-rate... View Details

Keywords: Sean Silverthorne

06 Oct 2020
News

Congress made a lousy case for breaking up Big Tech

21 May 2013
News

'Berating' CEOs Doesn't Solve Tax Problem: Fiorina

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

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November 2024
Supplement

Epic Games: Nineteen Eighty-Fortnite (B)

By: Andy Wu and Ronald Wang

In a significant ruling on April 24, 2023, the U.S. Court of Appeals for the Ninth Circuit upheld portions of the district court’s decision against Epic Games back in September 2021. However, Apple’s anti-steering provisions, which restricted app developers from... View Details

Keywords: Lawsuits and Litigation; Market Transactions; Applications and Software; Technology Industry; Video Game Industry

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