Publications
Publications
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- All HBS Web
(622)
- Faculty Publications (311)
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
- October 1987 (Revised July 1991)
- Case
Tiffany & Co.
This premier retail jewelry company was bought from its parent, Avon, by a group of investors led by its own management in 1984. The company was highly leveraged, financially, and had to scramble to meet the cash flow and earnings requirements laid down by its lenders.... View Details
- June 1987 (Revised October 1987)
- Case
TC2 and the Apparel Industry
Keywords: Apparel and Accessories Industry
- February 1987 (Revised March 2006)
- Case
Arley Merchandise Corporation
Involves the initial public offering of a firm's stock. The offering includes a money-back guarantee to investors from the issuing firm which comes in the form of a "put" option. Option valuation is thus an important issue in this case. View Details
- October 1986 (Revised November 1988)
- Case
B-W Footwear
By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
- September 1985 (Revised March 1989)
- Teaching Note
Benetton (A), Teaching Note
By: James L. Heskett
Teaching Note for (9-685-014). View Details
- April 1985
- Background Note
NIKE: International Context
By: Malcolm S. Salter and Michael J. Roberts
Keywords: Apparel and Accessories Industry
- February 1985 (Revised August 1998)
- Teaching Note
Heather Evans, Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-384-079). View Details
Keywords: Apparel and Accessories Industry
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
- August 1984 (Revised January 1989)
- Teaching Note
Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
- May 1984 (Revised July 1984)
- Teaching Note
Springs Industries: Apparel Fabrics Division, Teaching Note
Keywords: Apparel and Accessories Industry
- April 1984 (Revised July 1985)
- Case
Springs Industries: Apparel Fabrics Division
Keywords: Apparel and Accessories Industry
- March 1984 (Revised April 1991)
- Teaching Note
Petite Playthings, Inc.--1984 (A) and (B), Teaching Note
Teaching Note for (9-584-080) and (9-584-081). View Details
Keywords: Apparel and Accessories Industry
- March 1984 (Revised August 1987)
- Supplement
Petite Playthings, Inc.--1984 (B)
Supplements the (A) case. View Details
Keywords: Apparel and Accessories Industry
- March 1984 (Revised August 1990)
- Case
Petite Playthings, Inc.--1984 (A)
Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details
- September 1983 (Revised July 1998)
- Case
Heather Evans
By: Howard H. Stevenson and Michael J. Roberts
Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details
- April 1983 (Revised October 1990)
- Background Note
Textiles and the Multi-Fiber Arrangement
By: David B. Yoffie
What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
- November 1982
- Case
Worcester Textile Co.: Marketing Worsted Fabrics
- November 1982 (Revised June 1983)
- Case