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07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud Air offering. In order to gain market share and compete with major cloud providers View Details

Keywords: Carmen Nobel

17 Jul 2012
First Look

First Look: July 17

able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would new competitors, ranging from View Details

Keywords: Sean Silverthorne

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the impact of View Details

Keywords: Dina Gerdeman