Amazon - Publications - Faculty & Research

17 Jul 2012
First Look

First Look: July 17

able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would new competitors, ranging from View Details

Keywords: Sean Silverthorne

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

compete against the customer's manifest priorities. Instead, he said, facilitate them. In the electronic learning industry, for example, textbook publishers have invested great sums into creating elaborate products with Web links that add to the student's knowledge of,... View Details

Keywords: by Sean Silverthorne

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the impact of View Details

Keywords: Dina Gerdeman

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

hedge fund, an Amazon employee focused on retail data, and a forecaster at General Electric," says HBS David Sarnoff Professor of Business Administration Marco Iansiti, who serves as faculty chair of the initiative and head of the... View Details

Keywords: by Julia Hanna; Education; Technology

07 Nov 2005
What Do You Think?

Is Less Becoming More?

Amazon stimulates sales by its listing of thousands of books that would otherwise be out of print, given their meager sales through traditional channels. Internet technology and supply chain efficiencies have made this possible. The... View Details

Keywords: by James Heskett; Consumer Products

26 Mar 2013
First Look

First Look: March 26

redistribution using randomized online surveys on Amazon Mechanical Turk (mTurk). About 5,000 respondents were randomized into treatments providing interactive information on U.S. income inequality, the link between top income tax rates... View Details

Keywords: Sean Silverthorne

12 Jan 2010
First Look

First Look: Jan. 12

highlights the issues around money market mutual funds in the financial crisis of 2008. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/209101-PDF-ENG eReading: Amazon's Kindle Bharat N. Anand, Peter W. Olson, and Mary TripsasHarvard Business School Case... View Details

Keywords: Martha Lagace

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