Always On - Publications - Faculty & Research

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

recognizable brands in today's competitive market. The building of brands has played out in an interesting manner on the Internet. While one of the draws of advertising on the... View Details

Keywords: by Susan Young

20 Oct 2008
Research & Ideas

The Seven Things That Surprise New CEOs

released On Competition, Porter collects his most influential articles from HBR, and adds new work on health care, philanthropy, social responsibility, and leadership. This excerpt, coauthored with Harvard... View Details

Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria

15 Apr 2024
Book

Struggling With a Big Management Decision? Start by Asking What Really Matters

what will work. Published with permission by Springer. Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits Lessons in Decision-Making: Confident People Aren't Always Correct... View Details

Keywords: by Dina Gerdeman

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

possess multiple selves with different, competing interests. We call 2 of these metaphorical selves the "want-self" and the "should-self." The want-self is myopic and desires instant gratification. If left to its own devices, the want-self would... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

himself who wonder why they feel unfulfilled. Brooks dove into happiness research after commanding a prestigious nonprofit left him feeling empty. “I wasn’t enjoying what I was doing, and I wasn’t getting the most out of my own life, so my wife suggested I turn my... View Details

Keywords: by Avery Forman

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't necessarily read specs to learn about... View Details

Keywords: by Carmen Nobel

02 Apr 2024
What Do You Think?

What's Enough to Make Us Happy?

who fail to have this conversation with ourselves run the risk of chasing and acquiring things that are never enough. These matters are highly personal. I like to think that how we make decisions on these matters determines, as the old... View Details

Keywords: by James Heskett

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

years The greatest COVID-19 failure was clearly the failure to adapt in time to an emerging threat.” Bill Wallace said, “I’m calling the COVID-19 pandemic a White Swan: inevitable through global mobility and the absence of safeguards, frighteningly predictable based... View Details

Keywords: by James Heskett

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

"to keep on their feet, on ground that is slipping away from under them." So, no serious businessperson can ever completely relax. Someone, somewhere, is always... View Details

Keywords: by Sean Silverthorne; Education

16 Feb 2024
Research & Ideas

Is Your Workplace Biased Against Introverts?

conducted five studies to explore differences in how extroverts and introverts express, perceive, and experience passion on the job. To extract data from subjective expressions of passion, the team created a novel “passion experiences and... View Details

Keywords: by Ben Rand

10 May 2010
Research & Ideas

What Top Scholars Say About Leadership

But it wasn't always so. Vexing problems we experience in business and society may be due in part to the neglect of leadership studies in the academy for many years. "If we had to characterize the path of work View Details

Keywords: by Martha Lagace; Education

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

research by Harvard Business School Assistant Professor Shunyuan Zhang has discovered. Airing a sponsored video—versus original, unaffiliated content—costs an influencer 0.2 percent of their subscribers on average within three days... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

Article

Values, Purpose, Meaning, and Expectations: Why Culture and Context Matter

By: Rosabeth M. Kanter

The "rational person" standard, based on assumptions of economic self-interest, has long prevailed in legal reasoning. But understanding of decision making, behavioral choices, and possibilities for action must be enlarged to include a variety of factors that give... View Details

Keywords: Standards; Interests; Decision Making; Behavior; Value; Groups and Teams; Performance Expectations; Organizational Culture; Leadership; Business Cycles; Forecasting and Prediction; Motivation and Incentives

Citation

Find at Harvard

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

must retain flexibility. Remember, there will always be surprises once you start turning over the rocks. You’re bound to have new questions you wish you’d been able to ask before you accepted the job. Get your directors View Details

Keywords: by John Quelch

06 Mar 2012
First Look

First Look: March 6

PublicationsStrength in Numbers: The Political Power of Weak Interests Author:Gunnar Trumbull Publication:Harvard University Press, forthcoming Abstract This book investigates the sources of interest group influence has on public... View Details

Keywords: Sean Silverthorne

19 Apr 2010
Research & Ideas

The History of Beauty

perfume. As I researched this story, I realized both the huge size and the importance of this industry—and the remarkable paucity of authoritative literature about it. Or more precisely, while there are numerous books on various aspects... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details

Keywords: by Manda Mahoney

15 Jan 2014
Research & Ideas

Managing the Family Business: It Takes a Village

ownership support of the business are just too important to ignore or take for granted. We also know that strong performance of the business, the ownership group, and the family depends on the effective leadership of each group. This... View Details

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

identical resumes. Using a novel control condition, we document that this discrimination is not specific to gender and is instead driven by beliefs. Employers are simply less willing to hire a worker from a group that performs worse on... View Details

Keywords: Dina Gerdeman

22 Aug 2016
Research & Ideas

Master the One-on-One Meeting

cadence with them (weekly or every other week? 30 minutes or an hour?) and what the format should be—your office or theirs, a walk, or maybe grabbing coffee. Different formats work for different employees and they can always be changed as... View Details

Keywords: by Julia B. Austin

Publications