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Show Results For
- All HBS Web
(636)
- People (1)
- News (153)
- Research (399)
- Events (2)
- Multimedia (10)
- Faculty Publications (260)
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
(@trillballins) pic.twitter.com/ckPcOmt0nO — CNN (@CNN) April 21, 2016 Failing to understand how quickly things can go wrong One viral video on Facebook can do serious damage to a company’s reputation, as United Airlines undoubtedly... View Details
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
the information age. The jobs of the CTO and CIO are and will be of unparalleled importance in the decades ahead. Max Hopper of American Airlines and Paul Strassmann of Kraft and NASA are not the last of a dying breed of dinosaurs, but... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 29 Jul 2013
- Research & Ideas
A Manager’s Moral Obligation to Preserve Capitalism
analysts, auditors, and accounting standards—rush in to fill that gap. Even in cases where a certain company dominates a market to create a near monopoly, entrepreneurs can find competitive advantages to create new opportunities—think IBM and Apple, United View Details
Keywords: by Michael Blanding
- 30 Jun 2003
- Research & Ideas
Are You Supporting Your B Players?
get a job at Southwest Airlines than it is to be accepted to the Harvard Business School," he quipped. And C&S Wholesalers, based in Brattleboro, VT, grew from a $40 million company in 1980 to a $14 billion business today.... View Details
Keywords: by Martha Lagace
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport, a line of hotels named after a... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed? Would customers appreciate... View Details
Keywords: by Danielle Kost
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars were lost. Even in small... View Details
Keywords: by Benson P. Shapiro
- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
out in a sample of large U.S. for-profit organizations. The implication is that winners in the war for talent create more value than "merely good" competitors. One organization that has been a consistent winner has been Southwest View Details
Keywords: by James Heskett
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 30 Oct 2006
- First Look
First Look: October 31, 2006
accounting, improve price and volatility discovery, and expand international risk intermediation activities. Download working paper: http://www.hbs.edu/research/pdf/07-026.pdf Cases & Course MaterialsC. R. Smith and the Birth of American View Details
Keywords: Sean Silverthorne
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000... View Details
- 21 Oct 2002
- Research & Ideas
The Parable of the Bungled Baggage And the Unhappy Customer
in favor of your best customers? Can you use that information? You're not bothered by that? She was trained to handle this service. She was pumped because she had degrees of freedom. She could have rented a limo, written a ticket for another View Details
Keywords: by W. Earl Sasser
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
What do you think? Original Article Two contrasting news stories caught my eye over the past couple of months. The first involved the strike, at least initially unsuccessful, by the mechanics' union at Northwest Airlines in an attempt to... View Details
Keywords: by James Heskett
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had banked over 700 orders from... View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
From France to Italy, Germany to Denmark, chances are good that if you pick a country in Europe, you can match it with its state-owned airline. But as Europe unites, barriers come down, and competition heats up, cross-border mergers have become fair game for View Details
- 08 May 2006
- Research & Ideas
The Cost of Cutting in Line
standing in line at the airport, it occurred to me that waiting lines appeared to be another example for a missing-markets problem. Why do I have to wait at airports? Why don't the airlines offer a service that would allow me to pay $20... View Details
Keywords: by Sean Silverthorne
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
behavior. The leading causes of passenger disruptions on airplane flights. (Source: Research Report: Physical and Situational Inequality on Airplanes Predicts Air Rage.) Source: Micaela Brody They pored through a private database of all air rage incidents from a large... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public. Over 650 orders have already been... View Details