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Show Results For
- All HBS Web
(17,748)
- People (25)
- News (3,101)
- Research (12,230)
- Events (101)
- Multimedia (222)
- Faculty Publications (10,035)
- December 2009
- Article
Who Owns Metrics?: Building a Bill of Rights for Online Advertisers
By: Benjamin Edelman
I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details
Keywords: Online Advertising; Crime and Corruption; Price; Measurement and Metrics; Technology Networks; Value; Advertising Industry
Edelman, Benjamin. "Who Owns Metrics?: Building a Bill of Rights for Online Advertisers." Journal of Advertising Research 49, no. 4 (December 2009). (Adapted from Towards a Bill of Rights for Online Advertisers.)
- April 2019 (Revised July 2019)
- Case
Innovation and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a... View Details
Keywords: Oral History; Innovation and Invention; Business Ventures; Emerging Markets; Problems and Challenges
Jones, Geoffrey, Tarun Khanna, Nataliya Langburd Wright, and Morgan Spencer. "Innovation and Business in Emerging Markets." Harvard Business School Case 319-110, April 2019. (Revised July 2019.)
- December 2020
- Article
Stock Market Returns and Consumption
By: Marco Di Maggio, Amir Kermani and Kaveh Majlesi
This paper employs Swedish data containing security level information on households' stock holdings to investigate how consumption responds to changes in stock market returns. We exploit households’ portfolio weights in previous years as an instrument for actual... View Details
Keywords: Capital Gain; Dividend Income; Consumption; Near-rational Behavior; Investment Return; Household; Spending; Behavior
Di Maggio, Marco, Amir Kermani, and Kaveh Majlesi. "Stock Market Returns and Consumption." Journal of Finance 75, no. 6 (December 2020): 3175–3219. (DFA Distinguished Paper Prize.)
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
- 2012
- Working Paper
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
- October 2021 (Revised April 2022)
- Module Note
Market Imperfections and Strategy
By: Hong Luo
Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-376, October 2021. (Revised April 2022.)
- October 2016
- Supplement
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)
By: Joshua Margolis, Amram Migdal and Kerry Herman
The case complements “Moshe Kahlon: Telecommunications Reform and Competition in Israel’s Cellular Market (A),” HBS case number 417-017, which addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of... View Details
Keywords: Market Reform; Political Leadership; Industry Regulation; Regulatory Reforms; Economic Sectors; Private Sector; Public Sector; Values and Beliefs; Ethics; Geography; Geopolitical Units; Country; Government and Politics; Government Administration; Government Legislation; Leadership; Leadership Style; Leading Change; Market Design; Market Participation; Duopoly and Oligopoly; Supply and Industry; Industry Structures; Telecommunications Industry; Communications Industry; Public Administration Industry; Israel
Margolis, Joshua, Amram Migdal, and Kerry Herman. "Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)." Harvard Business School Supplement 417-018, October 2016.
Marketing Metaphoria
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
- January 2021
- Editorial
Marketing Thinking and Doing
By: John A. Deighton, Carl F. Mela and Christine Moorman
Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)
- March 2018
- Course Overview Note
Globalization and Emerging Markets
Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
- 02 Apr 2008
- News
On Markets and Complexity
- October 1978 (Revised March 1987)
- Background Note
Note on Market Definition and Segmentation
Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the... View Details
Buzzell, Robert D. "Note on Market Definition and Segmentation." Harvard Business School Background Note 579-083, October 1978. (Revised March 1987.)
- December 2014
- Article
Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World
We examine how cross-country differences in product, capital, and labor market competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean... View Details
Keywords: Corporate Performance; Valuation; Equity Valuation; Persistence; Competitive Advantage; Institutions; Earnings Management; Labor Market; Capital Markets; Competition; Profit; Performance; Supply and Industry; Financial Statements; Government and Politics; Globalized Markets and Industries
Healy, Paul M., George Serafeim, Suraj Srinivasan, and Gwen Yu. "Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World." Review of Accounting Studies 19, no. 4 (December 2014): 1281–1308.
- 16 Apr 2009
- Working Paper Summaries
Gray Markets and Multinational Transfer Pricing
Keywords: by Romana L. Autrey & Francesco Bova
- February 2022 (Revised April 2022)
- Module Note
Market Imperfections and Strategy
By: Hong Luo
Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-436, February 2022. (Revised April 2022.)
- 2009
- Working Paper
Gray Markets and Multinational Transfer Pricing
By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details
Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy
Autrey, Romana L., and Francesco Bova. "Gray Markets and Multinational Transfer Pricing." Harvard Business School Working Paper, No. 09-098, February 2009. (Revised October 2009.)
- 2020
- Working Paper
Collusion in Brokered Markets
By: John William Hatfield, Scott Duke Kominers and Richard Lowery
The U.S. residential real estate agency market presents a puzzle for economic theory: commissions on real estate transactions have remained high for decades even though entry is frequent and costs are low. We model the real estate agency market, and other brokered... View Details
Keywords: Real Estate; ＂Repeated Games＂; Collusion; Antitrust; Brokered Markets; Game Theory; Real Estate Industry
Hatfield, John William, Scott Duke Kominers, and Richard Lowery. "Collusion in Brokered Markets." Harvard Business School Working Paper, No. 20-023, September 2019. (Revised July 2020.)