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Show Results For
- All HBS Web
(17,890)
- People (25)
- News (3,182)
- Research (12,374)
- Events (111)
- Multimedia (224)
- Faculty Publications (10,186)
- July 1993
- Supplement
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
Rangan, V. Kasturi. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Video Supplement 593-515, July 1993.
- Research Summary
Financial Markets and Corporate Governance
By: Dwight B. Crane
Corporate scandals beginning in the late 1990s focused renewed attention on corporate governance, but significant cracks in the governance system also contributed to recent problems. Deregulation and growth of financial markets, as well as changes in the competitive... View Details
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 2015
- Working Paper
Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services
By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services." Harvard Business School Working Paper, No. 15-093, June 2015.
- 04 Jan 2018
- Working Paper Summaries
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- 1984
- Chapter
Structural Determinants of Ratios of Promotion and Advertising to Sales
By: John A. Quelch, Cheri T. Marshall and Dae R. Chang
Quelch, John A., Cheri T. Marshall, and Dae R. Chang. "Structural Determinants of Ratios of Promotion and Advertising to Sales." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 83–105. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
- January 2021
- Editorial
Marketing Thinking and Doing
By: John A. Deighton, Carl F. Mela and Christine Moorman
Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)
- December 2020
- Article
Stock Market Returns and Consumption
By: Marco Di Maggio, Amir Kermani and Kaveh Majlesi
This paper employs Swedish data containing security level information on households' stock holdings to investigate how consumption responds to changes in stock market returns. We exploit households’ portfolio weights in previous years as an instrument for actual... View Details
Keywords: Capital Gain; Dividend Income; Consumption; Near-rational Behavior; Investment Return; Household; Spending; Behavior
Di Maggio, Marco, Amir Kermani, and Kaveh Majlesi. "Stock Market Returns and Consumption." Journal of Finance 75, no. 6 (December 2020): 3175–3219. (DFA Distinguished Paper Prize.)
- 18 Aug 2017
- Working Paper Summaries
Emerging Markets and the Future of Business History
- December 2014
- Article
Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World
We examine how cross-country differences in product, capital, and labor market competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean... View Details
Keywords: Corporate Performance; Valuation; Equity Valuation; Persistence; Competitive Advantage; Institutions; Earnings Management; Labor Market; Capital Markets; Competition; Profit; Performance; Supply and Industry; Financial Statements; Government and Politics; Globalized Markets and Industries
Healy, Paul M., George Serafeim, Suraj Srinivasan, and Gwen Yu. "Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World." Review of Accounting Studies 19, no. 4 (December 2014): 1281–1308.
- February 2023
- Article
Disruption and Credit Markets
By: Bo Becker and Victoria Ivashina
We show that over the past half century innovative disruptions were central to understanding corporate defaults. In a given year, industries experiencing abnormally high VC or IPO activity subsequently see higher default rates, higher segment exits by conglomerates,... View Details
Becker, Bo, and Victoria Ivashina. "Disruption and Credit Markets." Journal of Finance 78, no. 1 (February 2023): 105–139.
- March 2018
- Course Overview Note
Globalization and Emerging Markets
Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
- 02 Apr 2008
- News
On Markets and Complexity
- April 2019 (Revised July 2019)
- Case
Innovation and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a... View Details
Keywords: Oral History; Innovation and Invention; Business Ventures; Emerging Markets; Problems and Challenges
Jones, Geoffrey, Tarun Khanna, Nataliya Langburd Wright, and Morgan Spencer. "Innovation and Business in Emerging Markets." Harvard Business School Case 319-110, April 2019. (Revised July 2019.)
- October 2021 (Revised April 2022)
- Module Note
Market Imperfections and Strategy
By: Hong Luo
Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-376, October 2021. (Revised April 2022.)
- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)