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  • 20 Oct 2009
  • First Look

First Look: October 20

One method multinationals use to combat gray markets is to increase internal transfer prices to foreign subsidiaries in order to increase the gray market's cost base. We illustrate that when a gray market competitor is present, the... View Details
Keywords: Martha Lagace
  • 26 Oct 2009
  • Lessons from the Classroom

The New Deal: Negotiauctions

Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the... View Details
Keywords: by Julia Hanna
  • 03 Mar 2015
  • First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

within the task network and serve to separate one set of tasks from another. Placing a transaction in a particular location in turn requires work to define, count (or measure), and pay for the transacted objects. The costs of this work... View Details
Keywords: Martha Lagace
  • 07 Jun 2011
  • First Look

First Look: June 7

respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2016
  • First Look

January 12, 2016

Management Science The Relationship Between Workplace Stressors and Mortality and Health Costs in the United States By: Goh, Joel, Jeffrey Pfeffer, and Stefanos A. Zenios Abstract—Even though epidemiological evidence links specific... View Details
Keywords: Carmen Nobel
  • 12 May 2009
  • First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

welfare in Mexico. Did liberalization lead to an increase (or decrease) in the supply of credit? Did liberalization lead to an increase (or decrease) in the cost of credit? Did liberalization lead to an increase (or decrease) in the... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

mistrustful of exotic foods." He also determined that labor cost and availability was the key problem in the U.S. restaurant business and that eliminating the conventional kitchen could address that. From these fundamental... View Details
Keywords: by Garry Emmons
  • 08 May 2007
  • First Look

First Look: May 8, 2007

present on both search engines. Download the paper: http://www.benedelman.org/publications/cycling-060703.pdf Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords Authors:Benjamin... View Details
Keywords: Martha Lagace
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
  • 30 Apr 2013
  • First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

by increased bank capital requirements can reduce overall bank funding costs and increase bank lending. I quantify this mechanism in a two-sector business cycle model featuring a banking sector that provides liquidity and has excessive... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

through the lens of their mistaken theory, meaning a person may ignore or discard information her mistaken theory leads her to consider unimportant. We propose solution concepts embedding such channeled attention that predict when a mistaken theory will persist in the... View Details
Keywords: Dina Gerdeman
  • 24 Apr 2012
  • First Look

First Look: April 24

minds of those responsible for governance. When a business is profitable and paying healthy dividends to its stockholders, fraudulent activities and accounting irregularities can go unnoticed. However, when revenue and cash flow decline, internal View Details
Keywords: Carmen Nobel
  • 10 Aug 2010
  • First Look

First Look: August 10

that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
  • 17 Apr 2012
  • First Look

First Look: April 17

secular trend for India's manufacturing urbanization has slowed down, the localized importance of education and infrastructure have not. Our results suggest that districts with better education and infrastructure have experienced a faster pace of urbanization, although... View Details
Keywords: Carmen Nobel

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