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  • 06 Apr 2010
  • First Look

First Look: April 6

were making decisions that made them more acceptable to customers given the particular social, cultural, and economic contexts within which they were embedded. Ownership Structure and the Cost of Corporate Borrowing Authors: Chen Lin, Yue... View Details
Keywords: Martha Lagace
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

experience. Prioritizing the shortest tasks is particularly detrimental to productivity. Actively grouping similar tasks also reduces productivity, in stark contrast to productivity gains from exogenous grouping, indicating deviation View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
  • 01 Sep 2020
  • News

Giving Amazon the Boot

would ship it for us,” she says. “And you didn’t have to sell anything on Amazon. So they would store it and ship it, and it was really cost effective.” Ultimately, realizing that Amazon “is like the world’s biggest mall,” Ford decided to... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction... View Details
Keywords: Sean Silverthorne
  • 15 May 2007
  • First Look

First Look: May 15, 2007

of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301093 HDFC (B) Harvard Business... View Details
Keywords: Martha Lagace
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

are going well, but when you have to make a decision that comes at a cost to you or your organization," said HBS Professor of Management Practice Bill George, former chairman and CEO of Medtronic. "[They'll say,] 'He's missed his numbers.... View Details
Keywords: by Dina Gerdeman
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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  • 01 Jun 2015
  • News

Screen Grab

shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an View Details
Keywords: Martha Lagace
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

is likely to have a meaningful effect on health care spending patterns. In addition, precision medicines can change the expected profitability of therapies both by allowing more sophisticated pricing systems and potentially decreasing the View Details
Keywords: Carmen Nobel
  • 25 Mar 2014
  • First Look

First Look: March 25

impact on the accounting standards under which the investee firms present their financial information; the only change is in the investor's familiarity with these standards. This suggests that differences in accounting standards affect investor demand by imposing... View Details
Keywords: Sean Silverthorne
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

organization, join the club. Despite the mantra that goals are good, the process of setting beneficial goals is harder than it looks. New research by HBS professor Max H. Bazerman and colleagues explores the hidden cost when stretch goals... View Details
Keywords: by Staff
  • 19 Apr 2011
  • First Look

First Look: April 19

uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1996
  • News

Reinventing Marketing

Rounding out Marketing's agenda are multifaceted research projects. Professor Walter J. Salmon is looking at the costs and benefits of product variety for retailers and manufacturers as part of a joint project with the Food Marketing... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction in transaction costs and... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

retweets they got on Twitter would translate into sales or lower costs (which they rarely did). Second, with this approach, eBay is not trying to become friends with its customers with the intent of broadcasting messages to them. Instead,... View Details
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

order to smooth earnings (Graham, Harvey and Rajgopal, 2005). We estimate that marketing actions can be used to boost quarterly net income by up to 20% depending on the depth of promotion. But there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
  • 20 Oct 2009
  • First Look

First Look: October 20

One method multinationals use to combat gray markets is to increase internal transfer prices to foreign subsidiaries in order to increase the gray market's cost base. We illustrate that when a gray market competitor is present, the... View Details
Keywords: Martha Lagace
  • 26 Oct 2009
  • Lessons from the Classroom

The New Deal: Negotiauctions

Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the... View Details
Keywords: by Julia Hanna