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  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following: Sharing high-quality, accurate... View Details
Keywords: by Avery Forman
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

stress, depression, and mild traumatic brain disorders. Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how View Details
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Hisano cites companies such as Wells, Richardson & Co. and Heller & Merz Company, which introduced dedicated dyes for butter coloring in the late 1870s. Synthetic dyes decreased the cost of coloring butter significantly. H.... View Details
Keywords: by Carmen Nobel
  • 01 Dec 1999
  • News

A Class Act

eloquence (and glibness, satire, whimsy, and good humor, to name but a few characteristics), but their loquaciousness combines with an ever-increasing roster of alumni (49 new correspondents added in 1999 alone) to create an ongoing challenge for the Bulletin: to keep... View Details
Keywords: Nancy O. Perry
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

lifecycles. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2338575 June 22, 2015 Harvard Business Review Is Programmatic Advertising the Future of Marketing? By: Rayport, Jeffrey F. Abstract—No abstract available... View Details
Keywords: Sean Silverthorne
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing budgets. Organizational Factors that... View Details
Keywords: by Staff
  • 01 Jun 2004
  • News

Luxe Redux

Jennifer M. Koen (MBA 1997), director of innovation for Godiva Chocolatier, explains that Godiva is in the process of a top-down refresh of its brand that will involve retooling its product, packaging, advertising campaign, Web site, and... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 01 Jun 2024
  • News

Conducting Business

In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first... View Details
Keywords: Michael Farmer (MBA 1971); illustration by Lucinda Rogers; Business Schools & Computer & Management Training; Educational Services
  • 13 May 2008
  • First Look

First Look: May 13, 2008

procedures of Pratt (2007), including the Nash bargaining procedure, satisfy this. Other prominent efficient procedures do not. In two-agent problems, reducing the feasible set between the solution and one agent's maximum point increases the utility View Details
Keywords: Martha Lagace
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

production quantities of the two products based on the characteristics of both markets. We find that increasing disposal cost increases the cost of the primary product, but decreases the View Details
Keywords: Martha Lagace
  • Web

From the Chief Financial Officer | Annual Report 2024

noteworthy considering the challenges that confronted HBS and other academic institutions this year, from an economic landscape marked by higher operating costs to an increasingly complex global political climate that created pressure on... View Details
  • 05 Jul 2011
  • First Look

First Look: July 5

perceived benefits from lowering transactions costs to foreign financial-statement users increase and contribute significantly towards the country's decision to adopt IFRS. We find that perceived network benefits increase the degree of... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

demands of city officials, cable operators encountered higher than expected construction costs as they entered urban markets. It proved difficult to lay cable under busy city streets while avoiding disruption to existing power, phone,... View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a... View Details
Keywords: Martha Lagace
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

suggestion would be to expand their service to DC, which is very transient and should be a good opportunity. —Susan Holliday (AMP 187, 2014) My advice is D2C, since the connection to the end customer is hugely valuable. But to scale, they should View Details
Keywords: Jen McFarland Flint; Real Estate
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue—typically viewed as a low-cost carrier (LCC)—made a move that... View Details
Keywords: Martha Lagace
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

is economically important, is associated with lower ROA, and can be explained by compensation consultants' tendencies and firms' governance weaknesses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51919 Lifting the Veil: The Benefits of View Details
Keywords: Dina Gerdeman