Publications

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June 2018
Article

Cost of Experimentation and the Evolution of Venture Capital

By: Michael Ewens, Ramana Nanda and Matthew Rhodes-Kropf

We study how technological shocks to the cost of starting new businesses have led the venture capital model to adapt in fundamental ways over the prior decade. We both document and provide a framework to understand the changes in the investment strategy of VCs in... View Details

Keywords: Innovation; Investing; Abandonment Option; Technological Innovation; Venture Capital; Investment

November 2011 (Revised August 2012)
Background Note

Customer Discovery and Validation for Entrepreneurs

By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank

Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship

March 2014
Article

Choosing the Right Customer

By: Robert Simons

Companies that win in competitive markets identify a primary customer and dedicate maximum resources to meeting that customer's needs. This article will show you how to identify the best primary customer for your business by analyzing perspective, capabilities, and... View Details

Keywords: Strategy Execution; Customer Focus; Organization Design; Accountability; Management Control Systems; Customer Relationship Management; Organizational Design

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10 May 2016
News

Meet Health Care's Major Spoilers: Theranos, Valeant, and Turing Pharmaceuticals

October 2010
Supplement

Global Expansion at Sanford C. Bernstein (B) (Abridged)

By: Linda A. Hill and Dana Teppert

Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details

Keywords: Leadership; Problems and Challenges; Global Strategy; Perspective; Adaptation; Expansion; Organizational Culture; Cross-Cultural and Cross-Border Issues; Financial Services Industry; Hong Kong

2012
Book

Strategic IQ: Creating Smarter Corporations

By: John R. Wells

In today's world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded.
In fast-changing business environments, firms must adapt... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competition; Business Growth and Maturation; Adaptation; Corporate Strategy; Decision Making; Innovation and Invention

8:30 AM – 6:45 PM EST, 02 Dec 2020
Virtual Programming

Building Resilient Organizations for Turbulent Times: Pathways for Driving Deep Change

Leaders of resilient organizations are masters of not only reacting to adversity but also of using headwinds to adapt and come out stronger.?This interactive program will provide a comprehensive model for how to develop and guide successful change within organizations.... View Details

March 2008 (Revised November 2009)
Case

New Schools for New Orleans 2008

Founded in the wake of Hurricane Katrina as a catalyst for the transformation of the public education system in New Orleans, President Sarah Usdin and CEO Matt Candler must adapt their strategy to respond to a continuously shifting local context. By 2008, conditions on... View Details

Keywords: Transformation; Education; Social Entrepreneurship; Situation or Environment; Adaptation; Value Creation; Education Industry; New Orleans

April 2020 (Revised July 2020)
Case

Amazon in China and India

By: Krishna G. Palepu and Kairavi Dey

Amazon has been unsuccessful in its efforts to develop a business in China. Even though Amazon was an early entrant into China’s e-commerce space, its domestic rivals, especially Alibaba, created innovative business models uniquely suited for the conditions in China. ... View Details

Keywords: Global Strategy; Multinational Firms and Management; Emerging Markets; Business Strategy; Expansion; Business Model; Retail Industry; China; India; United States

23 Mar 2016
Working Paper Summaries

Finding Excuses to Decline the Ask

Keywords: by Christine Exley & Ragan Petrie

October 2010 (Revised July 2012)
Case

Global Expansion at Sanford C. Bernstein

By: Linda A. Hill and Dana Teppert

Sanford C. Bernstein, a premier sell-side research firm, is expanding globally and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details

Keywords: Change Management; Talent and Talent Management; Globalized Firms and Management; Knowledge Sharing; Leading Change; Organizational Change and Adaptation; Organizational Design; Research; Financial Services Industry; Hong Kong

October 1981 (Revised August 2010)
Case

Quabbin Cablevision Company

By: Henry B. Reiling

Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal... View Details

Keywords: Mergers and Acquisitions; Business Organization; Television Entertainment; Entrepreneurship; Capital Structure; Taxation; Telecommunications Industry; Massachusetts

04 Mar 2016
News

Startups Can’t Revolve Around Their Founders If They Want to Succeed

18 Nov 2019
Video

Adi Godrej

Adi Godrej, head of the India-based consumer products Godrej Group, describes the way his company has been competitive by following a philosophy of "3 x 3"--being competitive in three major countries... View Details

June 2006
Case

AtHoc: Dealing With Disruption

By: Lynda M. Applegate and Brian DeLacey

Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer... View Details

Keywords: Business Growth and Maturation; Disruptive Innovation; Corporate Entrepreneurship; Business Strategy; Venture Capital

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Blog

How the Pandemic Changed Case Development in Latin America

At HBS, research and case development are tightly intertwined. Cases provide the opportunity for faculty to develop ideas, gain insight into nascent research questions, and illustrate theory in practice. In addition, case writing provides a vehicle for faculty... View Details

January 2021 (Revised April 2022)
Case

Best Buy's Corie Barry: Confronting the COVID-19 Pandemic

By: William W. George and Amram Migdal

This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy’s strategy and leadership, including the transitions between the... View Details

Keywords: COVID-19 Pandemic; Change; Disruption; Volatility; Communication; Competency and Skills; Customers; Decision Making; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Finance; Cash Flow; Financial Condition; Financial Liquidity; Goods and Commodities; Corporate Governance; Health Pandemics; Human Resources; Executive Compensation; Employees; Employee Relationship Management; Resignation and Termination; Retention; Selection and Staffing; Innovation and Invention; Jobs and Positions; Job Cuts and Outsourcing; Job Design and Levels; Job Interviews; Job Offer; Labor; Employment; Human Capital; Working Conditions; Law; Leadership; Leadership Development; Leadership Style; Management; Business or Company Management; Crisis Management; Growth and Development Strategy; Management Practices and Processes; Management Style; Management Succession; Management Systems; Management Teams; Risk Management; Operations; Distribution; Order Taking and Fulfillment; Logistics; Service Delivery; Service Operations; Supply Chain; Organizations; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Outcome or Result; Personal Development and Career; Retirement; Work-Life Balance; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Labor and Management Relations; Risk and Uncertainty; Safety; Science; Strategy; Retail Industry; North and Central America; United States; Minnesota

John Macomber is a Senior Lecturer in the Finance unit at Harvard Business School. His professional background includes leadership of real estate, construction, and information technology businesses. At HBS, Mr. Macomber's work focuses on climate adaptation and the... View Details

Keywords: building materials; construction; energy; green technology; infrastructure industry; real estate; transportation; utilities; waste management; insurance industry

November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry