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  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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  • 12 May 2011
  • Research & Ideas

The Difficult Transition from For-Profit to Nonprofit Boards

for-profit in that the nonprofit cannot easily access the public equity markets but instead has philanthropy as a potential additional source of funds. Chapter Five deals with the role of philanthropy and the trustee's role in it. This... View Details
Keywords: by Sean Silverthorne
  • August 2021
  • Case

Livongo: Scaling a Purpose-Driven Organization in Healthcare

By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details
Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry
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  • 21 Sep 2010
  • First Look

First Look: September 21, 2010

access pushes decisions down, as it allows for superior decentralized decision making without an undue cognitive burden on those lower in the hierarchy. Better communication pushes decisions up, as it allows employees to rely on those... View Details
Keywords: Sean Silverthorne
  • 2021
  • Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Nutrition Database; Nutritional Information; CPG; Consumer Packaged Goods; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Nutrition; Product; Safety; Consumer Products Industry
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  • 14 Mar 2011
  • Research & Ideas

Keeping Credit Flowing to Consumers in Need

real estate at Harvard Business School, and director emeritus of Harvard's Joint Center for Housing Studies. In addition, the American economy depends on consumers having access to credit. "The challenge is to avoid the temptation of... View Details
Keywords: by Sean Silverthorne; Financial Services; Financial Services; Financial Services
  • 21 Sep 2016
  • Blog Post

Meet the Global Business Club

The Global Business Club is a student-run organization at the Harvard Business School. We provide services to support students interested in growing their global intelligence, exchanging ideas about global issues and learning from... View Details
Keywords: All Industries
  • 13 Nov 2018
  • Blog Post

Leadership Fellow Henry Tsai: Working with City Leadership to Leverage Technology

Strategically, it made sense to look at public sector service at the city level.” Tactically, San Jose emerged as Henry’s optimal Leadership Fellows opportunity. “It involved tech, and it would bring me back to the Bay Area, where I... View Details
Keywords: Technology; Nonprofit / Government
  • 11 Mar 2008
  • Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage
  • Forthcoming
  • Article

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

about the benefits of the privatization of water services amongst low and middle-income groups immediately after the 2006 nationalization. Negative opinions about the privatization prevail. These are particularly strong amongst households... View Details
Keywords: Martha Lagace
  • Web

Faculty & Advisors | MBA

M.D. MS/MBA Program Faculty Co-Chair for MS Professor of Stem Cell and Regenerative Biology at Harvard University, Chief of Pathways Consult Service at Massachusetts General Hospital Douglas Melton, Ph.D. MS/MBA Program Faculty Co-Chair... View Details
  • August 2016
  • Article

The Activities of Buy-Side Analysts and the Determinants of Their Stock Recommendations

By: Lawrence D. Brown, Andrew C. Call, Michael B. Clement and Nathan Y. Sharp
We survey 344 buy-side analysts from 181 investment firms and conduct 16 detailed follow-up interviews to gain insights into the activities of buy-side analysts, including the determinants of their compensation, the inputs to their stock recommendations, their beliefs... View Details
Keywords: Analysis; Human Capital; Compensation and Benefits; Stocks; Financial Services Industry
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  • 11 Jun 2013
  • First Look

First Look: June 11

Publisher's link: http://www.hbs.edu/faculty/Publication%20Files/13-068_42cdee88-4440-43f0-a719-c00ef875c7fe.pdf 2006 Journal of Economic Perspectives The Growth of Finance By: Greenwood, Robin, and David S. Scharfstein Abstract—The U.S. financial View Details
Keywords: Carmen Nobel
  • 2012
  • Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States
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  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

notifications for the specific product before. Moreover, low service providers improve their service. At the same time, there is an increase in opportunistic behavior among top retailers, retailers that received notifications for other... View Details
  • 27 Sep 2017
  • Blog Post

Meet the Latino Student Association

The Latino Student Organization (LASO) at the Harvard Business School is dedicated to fostering a collaborative community of aspiring Latino business leaders who wish to pursue a career in the United States. We provide resources and View Details
Keywords: All Industries
  • 19 Dec 2023
  • Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

finished giving, but with more than $15 billion granted to nearly 2,000 organizations, some meaningful patterns have begun to emerge. We parsed all the Yield Giving donation information available to date and matched it with Internal Revenue View Details
Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 05 Dec 2018
  • Blog Post

Leadership Fellow Henry Tsai: Working With City Leadership To Leverage Technology

government, cities are the closest thing to a business. Strategically, it made sense to look at public sector service at the city level.” Tactically, San Jose emerged as Henry’s optimal Leadership Fellows opportunity. “It involved tech,... View Details