generics business - Publications - Faculty & Research

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

Anne-Marie Schoonbeek (MBA 2017) and Heleen van Poecke (MBA 2017), grew up in small towns in the Netherlands fifteen minutes apart from one another. Yet in all those years, their paths never crossed. Instead, over 3,000 miles away from home, Harvard View Details

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

New Video: Books@Baker Interview with Felix Oberholzer-Gee Click to watch. Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies manages to do both—and dramatically outperform peers. What... View Details

Keywords: by Danielle Kost

29 Apr 2008
First Look

First Look: April 29, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508049 Avaya (C): Implementing Demand Generation in Brazil Harvard Business School Supplement 508-050 Supplements the (A) case. Purchase this... View Details

Keywords: Martha Lagace

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant professor at Harvard View Details

Keywords: by Carmen Nobel; Consumer Products

23 Apr 2020
Blog Post

Fireside Chats with Harvard Faculty: A COVID-19 Symposium

leading role in organizing the business community in the fight against COVID-19—will be the symposium’s keynote speaker. Perspectives on the COVID-19 Pandemic: View Video Keynote Speaker Mr. Ken Chenault, CEO of View Details

29 Sep 2021
Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

out of cash before solving the problem, Harvard Business School researchers write in Entrepreneurial Learning and Strategic Foresight, recently published in the Strategic Management Journal. For startups trying to hang on until their next... View Details

Keywords: by Rachel Layne

Web

Loeb House | About

Learning, established to promote and support teaching excellence and innovation at HBS and at institutions around the globe. The center is named for a longtime HBS faculty member, the late C. Roland (“Chris”) Christensen (MBA 1943, DCS 1953), one of the founders of the... View Details

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Becoming an Entrepreneur - Alumni

choose your path For many HBS MBA candidates, entrepreneurship rivals general management, consulting, and financial services as a meaningful career path. But by definition, considering entrepreneurship means pursuing something new, and by... View Details

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

employed change strategies that focused on both commitment and performance. As ASDA's CEO, Archie Norman, tells it, the new leader has to set a general direction, but must listen and engage people to identify and solve problems. Top-down... View Details

Keywords: by Martha Lagace

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

a connected group of very passionate supporters” "The way brands came in to social media wasn't sensitive to the medium," says Jill Avery, a senior lecturer at Harvard Business School, who spent a decade managing brands for... View Details

Keywords: by Carmen Nobel; Advertising

Fast Answer

Companies: social responsibility

maintains a database of benefit corporations. Corpwatch.org: Provide articles, reports and data on violations by multinational corporations to activists, media, the general public and policy makers. Corporate Citizenship Awards: US... View Details

11 Jun 2018
Blog Post

Meet the 2018-2019 Blavatnik Fellows in Life Science Entrepreneurship

entrepreneurs giving them the foundation needed to achieve their goals. Among those resources is the Blavatnik Fellows in Life Science Entrepreneurship. Meet the 2018-2019 Blavatnik Fellows This innovative fellowship program provides a select group of Harvard View Details

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a marketing researcher and associate... View Details

Keywords: by Kristen Senz; Retail; Service

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

13 May 2013
Blog Post

Exploring in a Passion Safe Environment

Parsons, Kevin Sharer, Fred Smith, and George Shultz serve as encouraging reminders of a veteran’s ability to contribute, I still feel anxious about the first steps in the journey towards a new career. My classmates and professors have been View Details

Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in... View Details

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

Anne-Marie Schoonbeek (MBA 2017) and Heleen van Poecke (MBA 2017), grew up in small towns in The Netherlands fifteen minutes apart from one another. Yet in all those years, their paths never crossed. Instead, over 3,000 miles away from home, Harvard View Details

Keywords: Entrepreneurship; Technology

29 Oct 2020
Blog Post

Delving Deeper into Development with the MBA/MPA-ID Program – a Q+A with Zainab Raji (MBA/MPA-ID 2022)

and development are when I witnessed the debilitating impact of Nigeria’s flailing macroeconomic outlook on once thriving businesses in 2016. Subsequent macro events made it increasingly clear that I needed more grounding in economic... View Details

Web

Morgan Hall | About

troubled businesses to profitability became widely known, and investors were eager to support his ventures. J.P. Morgan & Company organized and financed some of the largest corporate mergers of the early 20th century, including the... View Details

20 Feb 2020
Op-Ed

Love in the Office Is Wonderful. Except for CEOs.

raises and benefits so the hospital would not be forced to lay off its lowest-paid workers. In response, the State’s Attorney General (AG), charged with overseeing charities, criticized board members and senior management—some of whom... View Details

Keywords: by Regina Herzlinger

Publications