Visits By Management - Publications - Faculty & Research

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

may be expected to follow some standard process, especially if you work in a bureaucratic organization where everyone has their own defined tasks and there is a certain way of doing everything.) If your manager isn’t clear on View Details

Keywords: by Carolyn DiPaolo

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

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27 Sep 2006
Research & Ideas

Report From Egypt: Studying Global Influences

group of managers heading every function but also spoke with a cross-section of employees (with translators) and even several customers and partners. Since one of the companies—an IT giant—has been partnering with a major government... View Details

Keywords: by Sean Silverthorne

29 May 2001
Research & Ideas

Race Does Matter in Mentoring

reached the executive level at his organization. Why did he make it when so many other minorities plateaued in middle management? First, Williams had the good fortune to be hired by Nathan Barrett, a white View Details

Keywords: by David A. Thomas

13 Nov 2006
Research & Ideas

Science Business: What Happened to Biotech?

writes. More fundamentally, biotech suffered from a basic mismatch between the objectives and requirements of science and those of business. Specifically, Pisano argues, the business side of the industry was continually challenged by... View Details

Keywords: by Sean Silverthorne; Biotechnology

08 Mar 2012
Working Paper Summaries

Customer-Driven Misconduct: How Competition Corrupts Business Practices

Keywords: by Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder & Michael W. Toffel; Auto

October 2016 (Revised April 2018)
Case

DataXu: Selling Ad Tech

By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull

DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details

Keywords: Sales Management; Pricing; Programmatic Ad Buying; ＂Marketing Analytics＂; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts

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16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

14 May 2012
Research & Ideas

Breaking the Smartphone Addiction

make exactly that happen: a process tested successfully by BCG teams in North America, South America, Europe, Asia, and Australia. A process I have seen implemented with good and not-so-good managers; on big and small teams, with tight... View Details

Keywords: by Leslie A. Perlow

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

of the most common ways that managers unwittingly undermine daily progress is by failing to make timely decisions or provide clear, consistent goals. Here's an example from a work diary in a consumer... View Details

Keywords: by Carmen Nobel

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

or managers to report to. Many other companies have taken similar approaches not only to attempt to operate more efficiently, but also to attract and retain talent by differentiating their companies from the... View Details

Keywords: by Julia B. Austin

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

with each manager and learned the root of the problem. Workers were waiting for the company to make a large donation, a show of corporate support. But Rasul knew that, since Ballard is a publicly traded company, shareholders may not be... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

terms of not only financial performance but management practices and reputation in the community. The result of her efforts is the MBA elective course Globalization, Culture, and Management. According to Paine, as students examine the... View Details

Keywords: by Judith A. Ross

01 Dec 2019
News

Remix

to hunting for hits, Dixon says she was managing an aggressive culture of sexual harassment, with relentless advances from Simmons. “Intellectually, I felt it was a nuisance not a danger,” she says. She rationalized it all View Details

Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment

28 May 2017
Blog Post

HBS on the Road: Ghana, Nigeria, and Côte d'Ivoire

first time, and we checked in with him to learn more about the trip. 1. What was it like to visit Ghana, Nigeria, and Côte d'Ivoire? This trip was my first time to Africa, so I’ve really been looking forward to it. I was impressed View Details

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and... View Details

Keywords: by Sarah Jane Gilbert; Advertising

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

more productive." [New CEO] Greg Dyke virtually eliminated consultants at the BBC to force managers to think for themselves.— Rosabeth Moss Kanter Invensys's leadership team acted on this theory by... View Details

Keywords: by Rosabeth Moss Kanter

12 Jan 2009
Research & Ideas

The Value of a ‘Portable’ Career

are not so different from organizational teams in other fields of life, including business. And watching the career moves of football stars may shed light on how you, too, can plan your next step. That's the message of new research by HBS... View Details

Keywords: by Martha Lagace; Sports

08 Apr 2002
Research & Ideas

How to Negotiate “Yes” Across Cultural Boundaries

finalize a deal, but that's often not enough. Many countries have webs of influence that are more powerful than the actual parties making the deal, even though those webs don't have the formal standing of, say, government agencies. In Japan, it may be the keiretsu—... View Details

Keywords: by James K. Sebenius

16 Feb 2012
Op-Ed

Nitin Nohria: Why US Competitiveness Matters

Editor's note: In its March issue, Harvard Business Review contributes a special section, "Reinventing America: Why the World Needs the US to Bounce Back." We reprint here the introduction written by Harvard Business School Dean Nitin... View Details

Keywords: by Nitin Nohria

Publications