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  • 18 Jun 2018
  • Working Paper Summaries

A Measure of Risk Appetite for the Macroeconomy

Keywords: by Carolin E. Pflueger, Emil Siriwardane, and Adi Sunderam
  • Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)

By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
  • 01 Sep 2023
  • News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 2024
  • Working Paper

Case Studies of the Emulation of Chinese Entrepreneurial Business Models

By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang
This working paper presents four short case studies of emerging market businesses whose founders emulated Chinese firms. These examples are part of a more systematic pattern, documented extensively in Lerner et al. (2024), in which businesses developed in China were... View Details
Keywords: Emerging Markets; Business Ventures
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  • October 2007
  • Article

The Power of Stars: Do Star Actors Drive the Success of Movies?

By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

School. A book excerpt follows. Sarah Jane Gilbert: Your book focuses on how companies can profit, regardless of market conditions, by immersing themselves in the lives of their customers. Please describe... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • December 2018
  • Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management
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  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

now we see new competitors come from smaller countries that, because their home markets are too small to support them, are moving immediately onto the global stage. We also see whole industries that are... View Details
Keywords: by Cynthia Churchwell
  • 24 Apr 2012
  • News

For radio, the digital disruption is delayed

  • November 2011 (Revised June 2012)
  • Case

The Big 3 Roar Back

By: William W. George
The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details
Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Auto Industry; Manufacturing Industry; Michigan
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  • January 2005 (Revised June 2005)
  • Case

The Harvard Graduate Student Housing Survey

Harvard Real Estate Services executives need to design the 2005 Graduate Student Housing Survey for maximum impact in anticipation of Harvard's long-term expansion project in Allston. Students are challenged to help executives in charge to (1) draw the lessons from... View Details
Keywords: Design; Surveys; Housing; Higher Education; Boston
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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • Forthcoming
    • Article

    Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

    By: Mengjie Cheng and Shunyuan Zhang
    The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
    Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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    • September 2023
    • Teaching Note

    Apple’s iPhone Revolution: Pioneering the Circular Economy

    By: George Serafeim
    Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and... View Details
    Keywords: Iphone; Smartphone; Technology; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Climate Change; Environmental Sustainability; Green Technology; Technology Industry
    Related
    • 2010
    • Book

    Different: Escaping the Competitive Herd

    By: Youngme Moon
    Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
    Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
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    • July – August 2011
    • Article

    The New Psychology of Strategic Leadership

    In this article, it is argued that today's dominant ideas about the practice of business strategy-defined by Porter three decades ago-hinge on a specific and therefore partial interpretation of competition. The result is an equally partial picture of the strategist's... View Details
    Keywords: Cognition and Thinking; Leadership; Business Strategy; Training; Experience and Expertise; Management Analysis, Tools, and Techniques; Management Practices and Processes; Competition; Markets
    Related
    • 17 Jul 2023
    • Research & Ideas

    Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

    wouldn’t otherwise do, and good incentive systems create a market of sorts inside companies with a series of pressure points, Hall says. Whether it’s raising your hand for extra work, prioritizing innovative projects, or staying with a... View Details
    Keywords: by Avery Forman
    • 2019
    • Working Paper

    The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

    By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
    The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a... View Details
    Keywords: Cash On Delivery; Online Retail; Product Returns; Payment Methods; Digitization; Emerging Markets; Currency; Internet and the Web; Demand and Consumers; Retail Industry; India
    Related
    • July 2020
    • Case

    Driving Transformation at the Majid Al Futtaim Group

    By: Suraj Srinivasan and Esel Çekin
    The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details
    Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
    Related

      The Flattened Firm--Not as Advertised

      For decades, management consultants and the popular business press have urged large firms to flatten their hierarchies. Flattening (or delayering, as it is also known) typically refers to the elimination of layers in a... View Details