Publications

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

02 Mar 2016
News

The New Space Race

Ariane Cornell Head, Astronaut Strategy and Sales, Blue Origin Cornell calls the West Texas launch and landing a “learning experience,” noting that Blue Origin is slated to reach into orbital space before the end of the decade. (courtesy... View Details

Keywords: Robert S. Benchley

01 Sep 2003
News

Patrick Moreton

actually develop the new technology. The downside to this strategy is that it gives up some of the benefits of competition. The upside is that there’s a better chance a technology (radio, TV, the telephone)... View Details

Keywords: Garry Emmons; Telecommunications; Information

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

01 Mar 2008
News

Faculty Research Online

and Indian scientists and engineers have made an unexpectedly large contribution to U.S. technology formation over the last thirty years, according to new research by Assistant Professor William Kerr. But that trend may be ebbing, with... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management

29 Jul 2021
News

A Clean Start

hydrocarbon (think gasoline). That epiphany became the foundation for OCO Corporation, named for the chemical formula of carbon dioxide. OCO, founded alongside his father and fellow green chemical engineer Terry Brix, could provide the R&D to turn carbon dioxide into... View Details

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

in the rural areas where cable got started. By the end of the 1950s, however, cable technology had improved to the point where 12-channel systems were commonplace. 4 Cable entrepreneurs used these additional channels along with microwave... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

Ramon Casadesus-Masanell and Andres Hervas-Drane: The nature of competition is changing rapidly. Drivers such as globalization, deregulation, and technological change are opening opportunities for the development of new, original business... View Details

Keywords: by Sean Silverthorne; Music

August 2019
Case

Preserving Trust at Care.com (A)

By: Krishna G. Palepu and Julia Kelley

Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details

Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States

01 Dec 2004
News

Ideas: Books

the best location to start a business, assemble the necessary resources, adapt to local environments, and execute for success. Creating Value through International Strategy edited by Africa Arino, Pankaj Ghemawat, and Joan E. Ricart... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

October 2003 (Revised March 2004)
Case

Symbian: Setting the Mobility Standard

By: Fernando F. Suarez and Thomas R. Eisenmann

Symbian, a joint venture owned by companies who collectively sold a dominant share of the world's cell phones, faced competition from Microsoft in developing the operating system for "smartphones," which integrated mobile communications and computing functions. In... View Details

Keywords: Competition; Joint Ventures; Information Technology; Software; Wireless Technology; Mobile Technology; Information Technology Industry; Information Technology Industry

Find at Harvard

June 2004 (Revised November 2005)
Case

PalmSource, Inc.

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

PalmSource CEO David Nagel had grand ambitions. In this newly spun-off company, he wanted to create the next leading software platform for hand-held devices. Explores the strategic challenges of building a platform business. View Details

Keywords: Digital Platforms; Applications and Software; Business Startups; Business Strategy; Information Technology Industry

Find at Harvard

01 Mar 2011
News

The Path to Economic Revival

watch is the replacement of the incandescent lighbulb. The lighting industry is moving to LED technology at a very high speed. And all the LED lighting companies draw on the same capabilities that emerged in the flat-panel display and the... View Details

Keywords: Roger Thompson; Manufacturing

September 1999 (Revised November 2002)
Background Note

Indian Software Industry in 2002, The

The Indian software industry, growing at more than 50% per annum and largely dependent on exports of services and products, is one of the few industries in that country considered to be globally competitive. This note allows a discussion of the uses and limits of... View Details

Keywords: Geographic Location; Competition; Applications and Software; Globalization; Information Technology Industry; India

21 Jun 2007
Working Paper Summaries

Merchant or Two-Sided Platform?

Keywords: by Andrei Hagiu; Technology

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

habits are changing with the coronavirus pandemic one they leave Amazon, they may be reluctant to return.” “Bac” expressed the following concern: “Amazon better worry about its relationship with law enforcement and facial recognition View Details

Keywords: by James Heskett; Retail

February 2024 (Revised April 2024)
Case

Uniswap: Fighting a Vampire Attack (A)

By: Shikhar Ghosh, Shweta Bagai and Liang Wu

This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one... View Details