Social Marketing - Publications - Faculty & Research

Profile

Creighton Taylor

me to business, because as a business person, you need to adapt to new environments quite a bit.” Even as Creighton majored in music in college, he nurtured his interest in numbers. After graduation, he spent three years in a variety of sales and View Details

14 Nov 2006
First Look

First Look: November 14, 2006

Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details

Keywords: Sean Silverthorne

26 Apr 2011
News

BioMine Strikes Gold

Entrepreneurs Win in Global Competitions BioMine CEO, Privahini Bradoo (MBA '08) Related Links View photos from the contest Meet the 12 regional finalists Listen to the faculty webinar series Learn about the 2011 host clubs Winners of the second annual Alumni New... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

22 Dec 2022
Blog Post

Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

since the term ESG has been politicized and even weaponized during the on-going climate debate. Nisha cited an article by Jacqueline van den Ende, co-founder and CEO of Carbon Equity, who wrote: “ESG has been marketed as a means to have... View Details

06 Dec 2021
News

Case Study: Let’s Dance

globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

and foremost, the entire company is structured around the idea of creation and creativity. While technology runs platform companies like Spotify and Apple, and marketing runs record labels like Capitol and Sony, creativity and creative... View Details

Keywords: Entertainment / Media / Sports

Web

Field Course: Startup Operations - Course Catalog

industry focus for this course - all sectors and business models apply - including CPG, social enterprise, nonprofits and bootstrapped businesses. This field course complements concepts covered in Launching Tech Ventures, Entrepreneurial... View Details

Web

Trade Catalogs - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

Profile

Hayling Price

you look at neighborhoods of persistent poverty, you see failures, not just of policy, but of markets. To lead the kind of change I see, I needed a different set of skills. To speak truth to power, I need to use the language of markets to... View Details

Keywords: Financial Services; Nonprofit/Government/Education

17 Sep 2020
News

HBS Goes Back To School

Photo: Hensley Carrasco SEPTEMBER 17 The HBS Social Enterprise community welcomed first-year students with a welcome video which features insights and advice from students, administrative leaders, and second-year students. “The Kick-off,”... View Details

01 Oct 2002
News

Books

search consultants engaged in CEO selection. He found what he argues is a “market” in name only, operating more on social than economic principles. For example, when a company is perceived to be underperforming and its corporate... View Details

Fast Answer

Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details

01 Oct 2024
Cold Call Podcast

Choosing Passion: A Founder’s Mission to Meet a Need for Obesity Care

Keywords: Re: Jon M. Jachimowicz; Health

2009
Chapter

Clusters and Industrial Districts - Common Roots, Different Perspectives

By: Michael E. Porter and Christian H.M. Ketels

Keywords: Industry Clusters; Local Range; Perspective

Citation

April 2008
Teaching Note

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products (Brief Case)

Teaching Note for 2177 View Details

Keywords: Organizational Behavior; Leadership, Personal Strategy ＆ Style; Human Resource Management; Career Advancement; Product Management; 360-degree Feedback; Relationship Management; Managing Difficult Interactions; Top Performers; Conflict Management; Leadership; Organizations; Personal Development and Career; Human Resources; Product Marketing

Citation

Purchase

01 Oct 2002
News

Thinking Outside the Centerfold

“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social... View Details

01 Sep 2011
News

‘Green’ Trailblazers

on clean energy and the carbon markets Craig Lund (MBA 2008) 1366 Technologies Lexington, MA Develops innovative manufacturing solutions for silicon cell manufacturers that dramatically cut the cost of installed solar power David Prend... View Details

Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance

01 Jun 2022
News

Making It Count

Image by Martin Leon Barreto In 2021, while the pandemic was amplifying social inequities and climate catastrophes, investors were busy pouring more money than ever into environmental, social, and governance (ESG) investments: In the... View Details

Keywords: Jen McFarland Flint

01 Oct 1999
News

The Class of 1974: Timed for a Change

Chuck Belle (MBA '73) promised to attempt to install a pass-fail system and said that "free nights are few . . . but we have a social committee that shall pleasure the time." Dean Fouraker's welcome included the promise, "You will... View Details

Keywords: Charles B. ("Chuck") Mercer

04 Aug 2021
Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

practices that companies can follow to put this into place: Link work to social purposes employees care about Recruit Holdings believes work should add value to society. It also operates under the philosophy that a good manager should... View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

Publications