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- All HBS Web
(6,072)
- People (14)
- News (1,745)
- Research (3,144)
- Events (23)
- Multimedia (41)
- Faculty Publications (1,504)
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- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Berndt note that their research points to an industry future fraught with increasing rivalry and change. The media planner's task will become more complex as the number of options available for reaching target audiences expands. With... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
finer than official government statistics. In this paper, we present evidence that Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level. We find that changes in the number... View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
foreign countries, the model predicts growth in the number of source-country firms engaging in foreign direct investment, growth in the size of affiliates that are active in reforming countries both before and after the tariff reduction,... View Details
Keywords: Martha Lagace
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand and... View Details
Keywords: Martha Lagace
- 22 Feb 2022
- Research & Ideas
When Will the Hot Housing Market Finally Start to Cool?
problem. In a number of major, competitive markets, whether it’s San Francisco or LA or New York or even Boston, during the pandemic many people did leave. Boise, Idaho, had the strongest appreciation of any housing market in the United... View Details
Keywords: by Christine Pazzanese, Harvard Gazette
- 16 Jul 2014
- HBS Case
Marketing Obamacare
variety of ways to reach each group, including billboards, print advertisements, radio, TV, online, and social media, tailoring the message to the medium. For the "cautious optimist" group, which included a number of Latinos,... View Details
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
numbers and recommended that Oldani increase D'O's menu prices by 18 percent. Oldani demurred, citing Italy's recent economic woes and their effect on Italian wallets.) Afterward, Oldani told the students that they had forgotten to... View Details
- 03 Jul 2012
- First Look
First Look: July 3
address poverty and poverty-related social needs. Using a number of illustrative cases, we explore how variation of local institutional mechanisms shapes the local "face of poverty" in different communities and how this relates... View Details
Keywords: Sean Silverthorne
- 30 Nov 2011
- Research & Ideas
Only Capitalists Can Save Capitalism
mobilize business leadership on a sufficient scale to make a difference." "Our view is the system could go, if companies don't step up," says Bower. "It's companies that have the skill sets necessary to go from a vision to making something a reality." Considering the... View Details
Keywords: by Maggie Starvish
- 16 Jul 2008
- Op-Ed
What Should Employers Do about Health Care?
providers who have the scale, experience, teams and facilities to achieve excellent results. To move to a value-based approach to employee health benefits, employers must take a number of essential steps. The first is to mount an... View Details
- 17 Jun 2008
- First Look
First Look: June 17, 2008
the 1990s. In order to attract investors, the founders of companies organized before 1910 often included in the statutes stronger protections for small shareholders than what was mandated by law. The most important of these protections were maximum vote provisions that... View Details
Keywords: Martha Lagace
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
in the chain. Business cannot sit this one out.— Buff Mackenzie, USAID Take Coca-Cola, for example. According to Carol Martel, director of public affairs for the Coca-Cola Company, the secret-formula concentrate that is the essence of Coke is manufactured in only a... View Details
Keywords: by Martha Lagace
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
recent Harvard Business Review article, "How the Quest for Efficiency Corroded the Market," proposes a number of radical remedies including tax breaks for long-term investors, the establishment of an investor's union, and making... View Details
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
Starbucks claims the world's largest Wi-Fi network, with some 2,200 stores offering wireless connectivity to latte sippers for a charge. That number will climb to 3,000 by year's end, according to the company. Darren Hostin, of Starbucks... View Details
- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
Quest for Charismatic CEOs(Princeton University Press, 2002).Lagace: CEOs are suddenly very much in the spotlight, but you have been studying the dynamics of CEO successions for a number of years. What drove you to examine this topic in... View Details
Keywords: by Martha Lagace
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
who would normally get picked in the draft may not get a shot this year. Each year roughly 30 to 40 college players who were not invited to the NFL Combine end up being drafted; given the lack of opportunity for scouts to see these players this year, this View Details
- 24 May 2011
- First Look
First Look: May 24
impact, especially on practitioners. A central reason is that Porter addresses very specific needs of different practitioner constituencies, providing a framework and actionable ideas they could easily relate to. The final section turns to a View Details
Keywords: Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
reduced margins and increased risks that come with entering a number of domains that already have established incumbents, and the trade-offs between maximizing shareholder return (for example through investments in full tariff power... View Details
Keywords: Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
and indirectly, by raising new theoretical questions. Deferred acceptance algorithms are at the basis of a number of labor market clearinghouses around the world and have recently been implemented in school choice systems in Boston and... View Details
Keywords: Martha Lagace
- 22 Jun 2009
- Research & Ideas
“Too Big To Fail”: Reining In Large Financial Firms
financial crisis, so you will have created a number of new Fannie Maes and Freddie Macs and the moral hazard associated with that. Or the additional capital and regulatory requirements will put these firms at a disadvantage relative to... View Details