Media - Publications - Faculty & Research

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

leaders set an example by wearing face masks in public, thus inciting people’s intrinsic motivation. The media can also help by emphasizing the importance of wearing masks to prevent the spread of the virus. Getting the demand side right... View Details

Keywords: by Doug J. Chung; Health

28 Jun 2016
First Look

June 28, 2016

Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues largely unrelated to their core business, ranging from LGBT rights to race relations to gender... View Details

Keywords: Sean Silverthorne

03 Mar 2015
First Look

First Look: March 3

music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & View Details

Keywords: Sean Silverthorne

07 Apr 2021
News

Road Work

conceptually I do not want it to be about me. In fact, there's not even a picture of me without a helmet on right now, nor is my name mentioned yet because I'm still grasping with how much I want to expose myself, quite frankly. But I want this to be what I... View Details

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

need for substitutes.” Another outcome of a drop-off in consumption and employment is a need for products that become more valuable during such periods when consumers have more time on their hands. An astounding number of media companies... View Details

Keywords: by Martha Lagace

01 Jun 2022
News

What We’re Reading

authenticity in a culture that too often minimizes their value. —Sarah Riggs Amico (MBA 2003) is executive chairperson of Jack Cooper Investments and a founder of Rediscovering Our American Dream (ROAD), a mission-driven media company.... View Details

Keywords: Publishing Industries (except Internet); Information

23 Oct 2019
News

After the Storm

impact on the students right away. One being discipline, which is an area where some charter schools have received a lot of media attention, with this no-excuses brand of discipline, and the other being the dress code. And you made a big... View Details

Keywords: Elementary and Secondary Schools; Educational Services

17 Jul 2012
First Look

First Look: July 17

boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy-and start moving both revenue generation and strategy integration into HBR's... View Details

Keywords: Sean Silverthorne

Career Coach

Vincent Dessain

Vincent (HBS MBA’87) draws on more than 25 years of experience as a higher education senior executive at HBS and INSEAD and in the corporate world both in the US and in Europe to counsel students and alumni as they evaluate, prepare for and pursue their career options.... View Details

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details

Keywords: Walt Disney Studios

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Citation

Purchase

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516028-PDF-ENG Harvard... View Details

Keywords: Carmen Nobel

13 May 2014
First Look

First Look: May 13

such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details

Keywords: Sean Silverthorne

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

media were the commercial actors that enhanced the dissemination of a widespread understanding of modern Indian art, while noncommercial actors such as academics laid the foundations of the new market. Q: What are you working on now? A: I... View Details

Keywords: by Sean Silverthorne

01 Apr 2008
First Look

First Look: April 1, 2008

for PR firms and their holding-company media conglomerate parents to do so. The public relations industry in the broadest sense has undergone a tremendous amount of consolidation through acquisitions over the past 20 years. It is also... View Details

Keywords: Martha Lagace

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

commitment to another level. Our goal is to do everything we can to achieve progress on each of the targeted pillars, and we will work tirelessly to make real change.” The 10-year initiative, comprised of $20 million in cash and $5 million in View Details

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a massive View Details

Keywords: Dina Gerdeman

19 Jul 2011
First Look

First Look: July 19

Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate... View Details

Keywords: Sean Silverthorne

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

production. Importantly, firms are not the only entities to participate in the new ecosystems. The Internet and other social media have dramatically lowered the cost of communication and collective action, and thus users are increasingly... View Details

Keywords: by Sean Silverthorne

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

F."2 She beat the Las Vegas oddsmakers over-under by eight shots. She won on the publicity scale: Blasted by media attention that would have undone many a new player, she emerged from the relative obscurity of women's golf to... View Details

Keywords: by Laura Nash & Howard Stevenson

Publications

Publications

Show Results For

Show Results For

What South Korea Teaches the World About Fighting COVID

June 28, 2016

First Look: March 3

Road Work

Creative Entrepreneurship in a Downturn

What We’re Reading

After the Storm

First Look: July 17

Vincent Dessain

The ‘F’ Word

Maestro Pizza (C): Taking the Fight Outside

New Research and Ideas, December 19, 2017

First Look: May 13

Modern Indian Art: The Birth of a Market

First Look: April 1, 2008

Alumni on the Black Lives Matter Movement

New Research and Ideas, April 2, 2019

First Look: July 19

The Most Important Management Trends of the (Still Young) Twenty-First Century

Secret to Success: Go for “Just Enough”