Filter Results:
(13,960)
Show Results For
- All HBS Web
(13,960)
- People (38)
- News (3,245)
- Research (8,532)
- Events (64)
- Multimedia (60)
- Faculty Publications (5,796)
Show Results For
- All HBS Web
(13,960)
- People (38)
- News (3,245)
- Research (8,532)
- Events (64)
- Multimedia (60)
- Faculty Publications (5,796)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising... View Details
- 08 Jan 2014
- What Do You Think?
Do Productivity Increases Contribute to Social Inequality?
that people in the bottom 20 percent were not just in low-paying jobs. Unusually large numbers that wanted jobs had none and hadn't had paying work for months. Couple that with the following: How many times in the past twelve months have you read or heard the comment... View Details
Keywords: by James Heskett
- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
A recent study suggests that America’s political polarization is driven more by incorrect beliefs and stereotypes about the other side than distaste with those people. That should be good news for those wondering how to knit polarized... View Details
- 16 Nov 2020
- Research & Ideas
Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.
Moss Kanter: Transitions are smooth and peaceful when there is wide consensus that the team or company or country is on a successful trajectory—what I call a winning streak. Then it is also likely that the successors have been endorsed by... View Details
Keywords: by Sean Silverthorne
- 27 Jul 2015
- Research & Ideas
The ‘Promotion’ That Makes You Feel Bad
English speakers in two of the company's US subsidiaries. The mandate, Neeley says, gave the American workers an unexpected—and unearned—boost in their perceived status or worth within the company, which she refers to by the pseudonym... View Details
Keywords: by Roberta Holland
- 10 Mar 2014
- Research & Ideas
Counting Up the Effects of Sarbanes-Oxley
relentlessly attacked in the US" while those most affected by the act as implemented express "acquiescence or even mild praise." The paper, SOX after Ten Years: A Multidisciplinary Review, is scheduled to be published later... View Details
- 01 Aug 2005
- What Do You Think?
Is There an “Efficient Market” in CEO Compensation?
market value of all CEOs is driven by companies hiring leadership from the outside rather than promoting it from within. In other words, there is a market premium paid for outside hires. Hiring from outside often occurs either in... View Details
Keywords: by James Heskett
- 05 Sep 2017
- Working Paper Summaries
Structural Transformation: A Competitiveness-based View
Keywords: by Christian Ketels
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. Seven Tips for Managing Price Increases How marketers... View Details
- 09 Aug 2017
- Sharpening Your Skills
Productivity Tips You Probably Haven't Considered Before
Source: rawpixel Hit a wall trying to increase your productivity? Recent research by Harvard Business School professors might help. The following articles address some basic questions: Should we deal with easy tasks first? Do employees know better than View Details
Keywords: by Sean Silverthorne
- 16 Jul 2014
- HBS Case
Marketing Obamacare
It's safe to say that the rollout of the Affordable Care Act was not pretty. Plagued by technical problems on Healthcare.gov, and stymied by a lack of political support in around half of the 50 states, the... View Details
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
Advanced Management Program and a founding member of Intel. Now executive vice president of that corporation, he is also president of Intel Capital, a corporate venture capital unit investing in companies in this country and companies... View Details
Keywords: by Jim Aisner
- 22 Jun 2009
- Research & Ideas
“Too Big To Fail”: Reining In Large Financial Firms
on specific proposals begin the week of June 22.] Treasury Secretary Timothy Geithner's proposals for fixing the broken financial system closely resemble those found in Moss's own playbook. In this instance, the book is a Special Report on Regulatory Reform,... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
the Public Education Leadership Project (PELP), a joint project of HBS and Harvard Graduate School of Education. He is also founder and CEO of the District Management Council, an organization that works with school districts to improve... View Details
- 28 Feb 2005
- Research & Ideas
How to Harness Auction Fever
all of these contexts, individuals (managers, executives, and so on) should be wary of the consequences of competitive arousal and of wanting to "win at any cost." Furthermore, managers and executives might try and diminish the... View Details
- 02 Apr 2019
- Working Paper Summaries
Managerial Quality and Productivity Dynamics
- 04 Dec 2006
- Research & Ideas
The Money Connection—Understanding VC Networks
faculty, Toby Stuart studies networks and how they enable or impede certain organizational and entrepreneurial behaviors. In a working paper, "The Evolution of Venture Capital Investment Networks," he and coauthor Olav Sorenson of University of Toronto's... View Details
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.