Publications

SSRN

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July 2016 (Revised November 2016)
Technical Note

Technology and the Future of Office Space

By: Arthur Segel and Andrew Baum

Keywords: WeWork; Office Space; Real Estate; Technological Innovation; Business Offices; Real Estate Industry

November 2014
Teaching Note

Houston We Have a Problem: NASA and Open Innovation (A) and (B)

By: Michael L. Tushman, Hila Lifshitz-Assaf and Kerry Herman

Keywords: Leading Change; Innovation Leadership; Science-Based Business

May–June 2014
Article

Paradigm-Changing vs. Paradigm-Deepening Innovation: How Firm Scope Influences Firm Technological Response to Shocks

By: Gautam Ahuja, Curba Morris Lampert and Vivek Tandon

We examine the direction of firms' research efforts as they respond to the shock of a sharp increase in the price of a key input. In terms of direction, firms can respond to this shock with paradigm-changing investments that develop technologies to use substitute... View Details

Keywords: Technological Change; Innovation; Evolutionary Approaches; Shocks; Technological Innovation; System Shocks; Corporate Strategy

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January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

2007
Working Paper

Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment

Several scholars have documented the positive consequences of job-hopping by inventors, including knowledge spillovers and agglomeration and the concentration of spinoffs. This work investigates a possible antecedent of inventor mobility: regional variation in the... View Details

Keywords: Contracts; Laws and Statutes; Intellectual Property; Innovation and Invention; Michigan

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December 2007 (Revised June 2010)
Case

Tascot Ties: Going Neck-and-Neck with Tradition

Keywords: Innovation and Invention; Product Launch; Problems and Challenges

2008
Working Paper

Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis

By: Juan Alcacer, Michelle Gittelman and Bhaven Sampat

Researchers studying innovation increasingly use indicators based on patent citations. However, it is well known that not all citations originate from applicants—patent examiners contribute to citations listed in issued patents—and that this could complicate... View Details

Keywords: Citations; Innovation and Invention; Patents; Research; United States

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October 2006 (Revised October 2007)
Case

Information Technology and Innovation at Shinsei Bank

Shinsei Bank was rebuilt from the ashes of a failed predecessor, and pioneered new levels of customer service in retail banking in Japan. The bank's information technology, however, was vestigial at best and not well suited to the new service models Shinsei was... View Details

Keywords: Information Technology; Banks and Banking; Innovation and Invention; Banking Industry; Japan

Article

Discussion of "Ivory Tower and Industrial Innovation: University-Industry Technology Transfer Before and After the Bayh-Dole Act in the United States" by David C. Mowery, Richard R. Nelson, Bhaven N. Sampat, and Arvids A. Ziedonis

By: Josh Lerner

Keywords: Innovation and Invention; Education; Information Technology; Patents; Law; Communication; United States

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Article

Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey

By: Rohit Deshpandé and John U. Farley

Keywords: Markets; Innovation and Invention; Organizational Culture; Performance; Business Ventures; Research

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September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry