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December 1974 (Revised February 1985)
Case

Southwest Airlines (A)

Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details

Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas

April 2016 (Revised June 2019)
Case

The Walt Disney Studios

By: Anita Elberse

In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details

Article

Two-Sided Platforms: Product Variety and Pricing Structures

By: Andrei Hagiu

This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details

Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition

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28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

company's stakeholders. Efforts are focused on a single, global corporate brand rather than individual product brands. The payback on marketing expenditures is measured rigorously to the satisfaction of the... View Details

Keywords: by John Quelch; Consumer Products

August 2018 (Revised September 2018)
Supplement

Predicting Purchasing Behavior at PriceMart (B)

By: Srikant M. Datar and Caitlin N. Bowler

Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regularizing the coefficients of the... View Details

Keywords: Data Science; Analytics and Data Science; Analysis; Customers; Household; Forecasting and Prediction

Forthcoming
Article

Deep Responsibility, SDGs, and Asia: A Historical Perspective

By: Geoffrey Jones

Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details

Keywords: ESG; Multinational Corporation; Sustainability; Corporate Social Responsibility and Impact; Multinational Firms and Management; Corporate Governance; Leadership; Asia

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December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

05 Jun 2019
News

If Your Customers Don't Care What You Charge, What Should You Charge?

July 2008
Case

eHarmony

By: Mikolaj Jan Piskorski, Hanna Halaburda and Troy Smith

eHarmony's CEO needs to decide how to react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides four options to address these threats and asks students to choose one after they analyzed the... View Details

Keywords: Business Model; Decision Choices and Conditions; Growth and Development Strategy; Industry Structures; Competitive Strategy; Competitive Advantage; Service Industry

November 2018
Case

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details

Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States

Jeffrey F. Rayport

Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

September 2001 (Revised August 2005)
Case

Microsoft in 2002

By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine

Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details

Keywords: Competitive Advantage; Applications and Software; Product Launch; Information Technology Industry; Computer Industry; United States

December 2011 (Revised September 2017)
Case

Domino's Pizza

By: David E. Bell, Phillip Andrews and Mary Shelman

Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details

Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry

April 1994 (Revised September 1994)
Case

KENETECH Corporation

By: William E. Fruhan Jr.

Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details

Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry

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2017
Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones

This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details

Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges

September 2024 (Revised December 2024)
Case

Epic: The Future of Health Information Technology

By: Regina E. Herzlinger and Brian L. Walker

What are the next steps for a firm that has scaled up?
The case focuses on how the founder and leadership team of a health IT company with over 45 years of market leadership should prepare for the future, while navigating founder transitions and industry... View Details

March 2022 (Revised May 2022)
Case

Winning Business at Russell Reynolds (A)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

April 2014
Article

Golden Parachutes and the Wealth of Shareholders

By: Lucian A. Bebchuk, Alma Cohen and Charles C.Y. Wang

Golden parachutes (GPs) have attracted substantial attention from investors and public officials for more than two decades. We find that GPs are associated with higher expected acquisition premiums and that this association is at least partly due to the effect of GPs... View Details

Keywords: Golden Parachute; Acquisitions; Takeovers; Acquisition Takeover; Acquisition Likelihood; Acquisition Premiums; Agency Costs; Managerial Slack; Dodd-Frank; Executive Compensation; Acquisition; Corporate Governance; Business and Shareholder Relations

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Research Summary

Managing Networked Businesses

By: Thomas R. Eisenmann

Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details

March 2011 (Revised May 2012)
Case

Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.

By: Robert G. Eccles, Catherine Zhang, Cheng-hua Tzeng, Liang Cheng and Penelope Rossano

This case is about the establishment, growth, and direction of the Shanghai Zhangjiang Hi-Tech Park ("Zhangjiang Park"), which is located in the Pudong New Area of Shanghai. Considered to be one of the most competitive hi-tech industry clusters in China, the combined... View Details

Keywords: Industry Clusters; Information Technology; Capital Markets; Urban Development; Buildings and Facilities; Competition; Business Strategy; Governing and Advisory Boards; Technology Industry; Real Estate Industry; Shanghai

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