Community Information - Publications - Faculty & Research

28 May 2019
News

Research Brief: Field Research

Byrd Foundation, cofounded by Mark Lampert [MBA 1988], provided the initial funding.) PAD’s mission is to connect the agricultural communication technology that was already in use in the developed world with smallholder farmers in... View Details

Keywords: Jen McFarland Flint; Crop Production; Agriculture

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

looms as a potential complement or substitute for all of the major categories of existing media and appears capable of serving a wide range of communications objectives for a broad array of advertisers." Silk and his colleagues note that... View Details

Keywords: Peter K. Jacobs

20 Feb 2007
First Look

First Look: February 20, 2007

of miscommunication among experimenters and theorists about how to evaluate a theory that can be rejected by sufficient data, but may nevertheless be a useful approximation. A standard experimental design reports whether a general theory can be rejected on an View Details

Keywords: Martha Lagace

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

such as eBay, YouTube, and Facebook to gather information and share opinions on how they spend their money, an entirely new marketing philosophy is called for, one in which the marketer no longer controls the message. In "Digital... View Details

Keywords: by Julia Hanna; Publishing; Advertising

Profile

Casey Gerald

through three-hundred business situations with imperfect information and severe time constraints. You have to develop a framework for a vision, a way to articulate that vision, and the humility to accept ninety different opinions... View Details

Web

Policy - Business & Environment

Confronting Climate Change Policy From obstruction to leadership For much of the last 50 years, powerful segments of the business community have opposed government action on climate change. The fossil fuel industry in particular, seeing... View Details

Web

Online Creating Brand Value Course | HBS Online

by offering feedback on others’ reflections and contributing to conversations on the platform. Participants who fail to complete the course requirements will not receive a certificate and will not be eligible to retake the course. More detailed View Details

Web

Online Digital Marketing Strategy Course | HBS Online

personalization, storytelling, and community building Who Will Benefit Marketing Professionals Non-Marketing Professionals Entrepreneurs Advance beyond tactics and learn digital marketing on a strategic level. "The course’s content and... View Details

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

environment, workplace safety, and community involvement, most firms do not provide this information. Second, it is not economically efficient for shareholders with a small stake in a number of companies to ferret out sufficient View Details

Keywords: by Carla Tishler

Web

1.19 Immersive Field Courses (IFC) | MBA

personal devices and confirm that their phone number in MBA Classcards is accurate. GEO requires reliable contact information before students travel to ensure continuity of communications. In the event of an emergency, the school will... View Details

12 Feb 2016
Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

by advances in communications and information technology and dramatic improvement in global logistics, fueled the outsourcing of jobs to emerging markets. More jobs disappeared as American companies opted... View Details

Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics

Web

Power and Influence - Course Catalog

you to get feedback on your communication skills. It is meant to help you better project both warmth and strength and address the particular challenges that you may face as a public communicator. The second exercise is the Influence Style... View Details

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

Clubs News Clubs News In a first-ever result, all of the winners in the 2023 Alumni New Venture Competition (ANVC) hail from the same HBS class: the MBA Class of 2022. The ANVC finale, held virtually on March 22 and 23, brought eight global regional winners together... View Details

Keywords: Margie Kelley

Profile

Shana Hoffman

i-lab) and its connections to the Cambridge health-care hub, it was deeply engaged in entrepreneurship. The Boston community is ideal – when you add HBS’ business perspective you get the best of all worlds.” A launch pad of contacts,... View Details

03 Dec 2019
News

Two Tales of Connection: Over Meals and Mentoring

want,” says Gupta. “After each dinner, we email everyone to thank them and to share the contact information of the other guests they met that evening so they can stay in touch. It’s a very intimate dinner and people get to have in-depth... View Details

Keywords: Margie Kelley

03 Mar 2014
News

A Life Transformed

It's a long way—a very long way—from the village of Balidhip, in the eastern Indian state of Odisha, to Cambridge, Massachusetts. When you grow up without roads, electricity, or running water, when light and darkness control the rhythms of your life, and when you are... View Details

Keywords: Robert S. Benchley; Finance; Transportation

27 Jul 2010
First Look

First Look: July 27

likely to perceive CSR strategies favorably. Our results show how CSR strategies can affect value creation in public equity markets through analyst recommendations. Institutional Stock Trading on Loan Market Information Authors:Victoria... View Details

Keywords: Martha Lagace

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

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01 Dec 2011
News

Alumni Book Briefs

Preferreds to Generate Long-Term Income by Simon Wadsworth (MBA ’73C) (Bookmasters) Walk Out Walk On: A Learning Journey into Communities Daring to Live the Future Now by Margaret Wheatley and Deborah Frieze (MBA ’98D) (Berrett-Koehler... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Miscellaneous Manufacturing; Manufacturing

19 Jan 2023
Blog Post

11 Ways to Reengage Employees in the New Year

team members individually to talk about their professional and personal development goals. With more information about their team, managers can deepen interpersonal connections and recommend specific conferences, projects, courses, and... View Details

Keywords: All Industries

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