Business School Curriculum - Publications - Faculty & Research

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

In the long run, even the most fundamental innovations have a way of being influenced by government, says Harvard Business School professor Debora Spar. That's why business... View Details

Keywords: by Sean Silverthorne

25 Aug 2022
Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

a new study coauthored by Harvard Business School Professor Shai Bernstein. “Attracting high-quality talent is an important challenge for any young firm, and it’s critical to establishing reputation and... View Details

Keywords: by Rachel Layne

12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

with Microsoft (The Free Press), Yoffie and Michael A. Cusumano of MIT's Sloan School of Management use this high-tech confrontation to outline a comprehensive approach to strategy in the ultracompetitive environment created by the... View Details

Keywords: by Daniel Penrice

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova:... View Details

Keywords: by Sarah Jane Gilbert; Sports

21 Feb 2012
Research & Ideas

Leadership Program for Women Targets Subtle Promotion Biases

organization, but was far from broken. "Women's progress has really leveled off, and has been stuck for at least 10 years," says Robin J. Ely, the Warren Alpert Professor of Business Administration at Harvard View Details

Keywords: by Maggie Starvish

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

on every PC shipped in the late 1990s? Researchers line up on both sides of the argument. A recent working paper by Harvard Business School professor Pai-Ling Yin and Stanford professor Timothy F. Bresnahan... View Details

Keywords: by Sara Grant; Computer; Consumer Products; Technology

01 Feb 2016
Research & Ideas

CEOs and Coaches: How Important is Organizational 'Fit?'

Coaches Really Matter? Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Boris Groysberg is a professor of business administration at Harvard Business View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

It's well understood that cash bonuses often motivate a sales force to step up its game, but they don't work in every scenario and in some cases can backfire, a new study from Harvard Business School has... View Details

Keywords: by Roberta Holland; Retail

08 Jul 2015
What Do You Think?

Do Americans Work Too Much and Think About Work Too Little?

colleagues on the Harvard Business School faculty, legendary teacher and thinker Tony Athos. In an organization with a culture of long hours and FILO (first in last out) norms (borrowing from David Physick's... View Details

Keywords: by James Heskett; Financial Services

11 Mar 2001
Research & Ideas

Evolving for Success [Part Two]

hospitals or schools or businesses that are trying to figure out how to incorporate this technology to get advantage out of it. And for them, this often entails a change problem. In Evolve, I explain some of... View Details

Keywords: by Staff

15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

of us to navigate the coronavirus crisis by conveying to employees, colleagues, friends, and family that “I’m here for you.” About the Authors Howard Stevenson is Sarofim-Rock Professor Emeritus of Harvard Business School. Eugene B. Kogan... View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

28 Feb 2005
Research & Ideas

How to Harness Auction Fever

Want to create a high-profit auction? One strategy is to create "auction fever" around your sale by generating lots of hype, having strict rather than flexible deadlines at the end of auctions, and making sure winners and losers are visible to participants,... View Details

Keywords: by Manda Salls; Web Services; Technology

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

management look like to you?" What do you think? To Read More: Gary Hamel, The Future of Management (Boston: Harvard Business School Press, 2007) John Thornhill, "France's favourite... View Details

Keywords: by Jim Heskett

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

organizations, and what managers must do to effectively lead the change process. Tushman and O'Reilly are the coauthors of Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal, Harvard Business View Details

Keywords: by Staff

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS... View Details

Keywords: by John Quelch

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

16 Jun 2003
Research & Ideas

Historical Perspective: Levitt Shaped the Debate

Harvard Business School professors Richard S. Tedlow and Rawi Abdelal, who provided a historical perspective on Levitt's work at the Globalization of Markets colloquium held May 28-30. The twentieth-year... View Details