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  • December 2010 (Revised May 2011)
  • Case

Cola Wars Continue: Coke and Pepsi in 2010

By: David B. Yoffie and Renee Kim
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details
Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States
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  • 2015
  • Government Testimony

Price Coherence in Online Platforms — Impact and Responses

By: Benjamin Edelman and Julian Wright
We examine the role of price coherence in shaping market structure and offer policy recommendations to advance both efficiency and equity. View Details
Keywords: Price Coherence; Price Parity; MFN; Distribution Channels; Market Design; Travel Industry; Financial Services Industry
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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • March 2024 (Revised August 2024)
    • Case

    Darktrace: Scaling Cybersecurity and AI (A)

    By: Jeffrey F. Rayport and Alexis Lefort
    In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
    Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
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    • 2016
    • Working Paper

    Designing Online Marketplaces: Trust and Reputation Mechanisms

    By: Michael Luca
    Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details
    Keywords: Trust; E-commerce; Market Design
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    • 29 Jun 2012
    • News

    Funds and Allies Defend the Buck

    • March 1993
    • Case

    Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

    By: Roy D. Shapiro and Marie-Therese M. Flaherty
    Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details
    Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry
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    • 12 PM – 1 PM EDT, 28 Sep 2018
    • Webinars: Career

    How to Drive Company Performance and Employee Sustainability

    Learn how to empower your teams in a way that encourages both high performance and sustainability, from Carolyn Everson, VP of Global Marketing Solutions at Facebook. View Details
    • 2016
    • Chapter

    Luxury Branding Research: New Perspectives and Future Priorities

    By: Anat Keinan, Sandrine Crener and Silvia Bellezza
    Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
    Keywords: Luxury; Brands and Branding
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    • October 2012
    • Case

    Brazil 2003: Inflation Targeting and Debt Dynamics (Abridged)

    By: Laura Alfaro and Rafael Di Tella
    In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation... View Details
    Keywords: Brazil; Inflation; Emerging Markets; Inflation and Deflation; Brazil
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    • 2013
    • Book

    Wall Street Research: Past, Present, and Future

    By: Boris Groysberg and Paul M. Healy
    Wall Street equity analysts provide research products and services on publicly-traded companies to institutional and retail investors to help them make more profitable investment decisions. During the last ten years Wall Street research has been battered by a series of... View Details
    Keywords: Financial Analysts; Investment Banks; Conflicts Of Interest; Accounting; Financial Institutions; Financial Services Industry; United States
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    • January 2015 (Revised December 2015)
    • Case

    Mauboussin

    By: Anat Keinan, Sandrine Crener and Audrey Azoulay
    Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
    Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
    Related
    • November 2019 (Revised February 2020)
    • Case

    Constellation Brands' Investment in Canopy Growth: Aiming High

    By: Stuart C. Gilson and Sarah L. Abbott
    In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s... View Details
    Keywords: Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Food and Beverage Industry; Food and Beverage Industry; Canada; United States
    Related
    • November 2020
    • Case

    The Rise and Fall of Nokia (Abridged)

    By: Juan Alcácer and Tarun Khanna
    In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was... View Details
    Keywords: Mobile Phones; Smartphones; Mobile and Wireless Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry
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    • November 1999
    • Case

    Adam Opel AG (A) and (B) (Condensed)

    By: Joseph L. Bower
    Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
    Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany
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    • July 2012 (Revised July 2014)
    • Case

    Warby Parker: Vision of a 'Good' Fashion Brand

    By: Christopher Marquis and Laura Velez Villa
    In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details
    Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
    Related
    • 2007
    • Working Paper

    Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

    By: Alvin E. Roth
    The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details
    Keywords: Education; Marketplace Matching; Market Design; Mathematical Methods; Theory; Practice
    Related
    • 2021
    • Working Paper

    Accounting for Product Impact in the Oil and Gas Industry

    By: Katie Panella, George Serafeim and Katie Trinh
    We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details
    Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Oil; Oil ＆ Gas; Oil And Gas; IWAI; Impact-Weighted Accounts; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product
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    • June 2013
    • Article

    Issuer Quality and Corporate Bond Returns

    By: Robin Greenwood and Samuel G. Hanson
    We show that the credit quality of corporate debt issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the... View Details
    Keywords: Quality; Bonds; Forecasting and Prediction; Credit
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    • March 2009 (Revised June 2012)
    • Case

    Denmark: Globalization and the Welfare State

    By: Arthur A. Daemmrich and Benjamin Kramarz
    This case describes how Denmark has balanced the impacts of globalization, including outsourcing and movement of labor, with its social welfare offerings. Reforms implemented during the past two decades drove down unemployment, promoted new company formation, and put... View Details
    Keywords: Macroeconomics; Trade; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Job Cuts and Outsourcing; Employment; Welfare or Wellbeing; Denmark
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