Publications

Web

Advisory Board - Entrepreneurship

business publications as one of the companies that helped to make the Internet what it is today. After leaving Open Market Shikhar has been the founder, CEO or Chairman of several companies in the wireless, payment, Internet marketing,... View Details

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

Web

Social Enterprise - Faculty & Research

Digital ; Business Ventures ; Change ; Decision Making ; Growth and Development ; Management ; Media ; Social Enterprise ; Journalism and News Industry ; Media and Broadcasting Industry ; Publishing Industry... View Details

March 2013
Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek

This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details

Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry

14 Jul 2015
First Look

First Look: July 14, 2015

(2) structure-oriented approaches that redesign specific incentives, tasks, and decisions to reduce temptations to cheat in the environment. This paper explores how these approaches can change behavior. We argue that integrating both... View Details

Keywords: Sean Silverthorne

September 2016 (Revised March 2017)
Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons

This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science

16 Apr 2001
Research & Ideas

Strategy and the Internet

best practice, its rivals tend to copy it quickly. Best practice competition eventually leads to competitive convergence, with many companies doing the same things in the same ways. Customers end up making View Details

Keywords: by Michael E. Porter

23 Jan 2024
News

A Wide Net

Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details

Keywords: April White

2003
Chapter

Right versus Right: Dealing with Ethical Dilemmas in Business

By: Joseph L. Badaracco Jr.

Keywords: Ethics; Decision Choices and Conditions

12 Nov 2001
Research & Ideas

The Three Components of Family Governance

family informed about these. Help the family reach decisions and speak with one voice about its goals. Keep the board of directors informed about family views about the company and maintain a dialogue with the board about key business... View Details

01 Jun 2000
News

Going Public: Margaret M. Crotty

Twenty-four hours after almost drowning in a ferryboat disaster in Indonesia, Margaret Crotty agreed to a telephone interview with the Today show to discuss how she survived -- and helped save others as well. Her decision to be on... View Details

Keywords: Susan Young

09 May 2017
What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

longer-term interests sufficiently well.” Not everyone spoke as one on the issue. Rob Jones, for example, commented that, “Theories abound, but owner still means owner Social and moral obligations make for fascinating discussion, but... View Details

Keywords: by James Heskett

April 2020 (Revised June 2022)
Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta

Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details

Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis