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      • October 1995
      • Teaching Note

      Procter & Gamble: Improving Consumer Value Through Process Design TN

      By: F. Warren McFarlan
      Teaching Note for (9-195-126). View Details
      Keywords: Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry
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      McFarlan, F. Warren. "Procter & Gamble: Improving Consumer Value Through Process Design TN." Harvard Business School Teaching Note 396-083, October 1995.
      • October 1995 (Revised January 1998)
      • Case

      Heineken N.V.: Global Branding and Advertising

      By: John A. Quelch
      Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
      Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
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      Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
      • October 1995
      • Exercise

      Venture Capital Method - Valuation Problem Set

      By: William A. Sahlman and Andrew S. Janower
      Presents a short problem set designed as an introduction to the venture capital method of problem solving. View Details
      Keywords: Venture Capital; Valuation
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      Sahlman, William A., and Andrew S. Janower. "Venture Capital Method - Valuation Problem Set." Harvard Business School Exercise 396-090, October 1995.
      • September 1995 (Revised October 1996)
      • Case

      Sunbeam Television (A)

      By: V. Kasturi Rangan and E. Scott Lathrop
      Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
      Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston
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      Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)
      • September 1995 (Revised October 1996)
      • Case

      Willie Overmeyer

      By: Joseph L. Badaracco Jr. and Jennifer Bermant
      A student comes to believe that a classmate has cheated on an exam. The action question is: What, if anything, should the student do? View Details
      Keywords: Ethics; Management; Value
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      Badaracco, Joseph L., Jr., and Jennifer Bermant. "Willie Overmeyer." Harvard Business School Case 396-056, September 1995. (Revised October 1996.)
      • Article

      The Valuation of Cash Flow Forecasts: An Empirical Analysis

      By: S. N. Kaplan and R. S. Ruback
      Keywords: Valuation; Cash Flow; Forecasting and Prediction; Theory
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      Kaplan, S. N., and R. S. Ruback. "The Valuation of Cash Flow Forecasts: An Empirical Analysis." Journal of Finance 50, no. 4 (September 1995).
      • August 1995
      • Case

      Slade Plating Department, The

      By: Linda A. Hill
      Describes a conflict between the values and norms of a segment of an internal social system and those of management and the wider culture. Includes decision opportunity. A rewritten version of an earlier case. View Details
      Keywords: Conflict and Resolution; Values and Beliefs; Organizational Culture; Decision Making
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      Hill, Linda A. "Slade Plating Department, The." Harvard Business School Case 496-018, August 1995.
      • May 1995 (Revised March 1996)
      • Case

      ToyWorld, Inc.: Information Technology Planning

      By: Lynda M. Applegate
      ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details
      Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry
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      Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)
      • May 1995 (Revised October 1995)
      • Background Note

      Introduction to Cash Flow Valuation Methods

      By: Richard S. Ruback
      Provides an introduction to three cash flow valuation methods. The three methods differ in their measure of cash flows and the discount rate applied to those cash flows. The names for the three methods correspond to the type of cash flow that is used in the valuation:... View Details
      Keywords: Cash Flow; Valuation
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      Ruback, Richard S. "Introduction to Cash Flow Valuation Methods." Harvard Business School Background Note 295-155, May 1995. (Revised October 1995.)
      • May 1995 (Revised November 2001)
      • Case

      Microsoft/Intuit

      By: William E. Fruhan Jr.
      Microsoft Corp. proposes to acquire Intuit Corp. Examines the strategic fit and the price proposed to complete the transaction. View Details
      Keywords: Valuation; Applications and Software; Acquisition; Business Strategy; Information Technology Industry; United States
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      Fruhan, William E., Jr. "Microsoft/Intuit." Harvard Business School Case 295-121, May 1995. (Revised November 2001.)
      • May 1995 (Revised April 1998)
      • Case

      AT&T Paradyne

      By: Robert S. Kaplan
      A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
      Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry
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      Kaplan, Robert S. "AT&T Paradyne." Harvard Business School Case 195-165, May 1995. (Revised April 1998.)
      • April 1995
      • Teaching Note

      Exercises on the Value of Imperfect Information TN

      By: David E. Bell
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      Bell, David E. "Exercises on the Value of Imperfect Information TN." Harvard Business School Teaching Note 895-065, April 1995.
      • April 1995 (Revised May 1995)
      • Teaching Note

      Exercises on the Value of Information (TN)

      By: David E. Bell
      Teaching Note for (9-893-006). View Details
      Keywords: Decisions; Information; Risk and Uncertainty
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      Bell, David E. "Exercises on the Value of Information (TN)." Harvard Business School Teaching Note 895-064, April 1995. (Revised May 1995.)
      • April 1995 (Revised April 1995)
      • Case

      Pillsbury: Customer Driven Reengineering

      By: Robert S. Kaplan
      Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details
      Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry
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      Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
      • April 1995
      • Teaching Note

      Freemark Abbey Winery TN

      By: David E. Bell
      Teaching Note for (9-181-027). View Details
      Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry
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      Bell, David E. "Freemark Abbey Winery TN." Harvard Business School Teaching Note 895-053, April 1995.
      • spring 1995
      • Article

      Mark-to-Market Accounting for Banks and Thrifts: Lessons from the Danish Experience

      By: Victor L Bernard, Robert C. Merton and Krishna G. Palepu
      Keywords: Fair Value Accounting; Denmark
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      Bernard, Victor L., Robert C. Merton, and Krishna G. Palepu. "Mark-to-Market Accounting for Banks and Thrifts: Lessons from the Danish Experience." Journal of Accounting Research 33, no. 1 (spring 1995): 1–32.
      • March 1995 (Revised April 1995)
      • Case

      UAL Corporation

      By: Stuart C. Gilson and Jeremy Cott
      In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details
      Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States
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      Gilson, Stuart C., and Jeremy Cott. "UAL Corporation." Harvard Business School Case 295-130, March 1995. (Revised April 1995.)
      • March 1995
      • Case

      Donald Salter Communications, Inc.

      By: Stuart C. Gilson and Jeremy Cott
      A new CEO is hired to manage the turnaround of a family-owned newspaper publisher. In a departure from previous management, he implements a new compensation scheme that explicitly ties executive pay to market-value-based measures of firm performance. Because the... View Details
      Keywords: Family Business; Transformation; Asset Management; Wages; Balanced Scorecard; Family Ownership; Motivation and Incentives; Valuation; Journalism and News Industry
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      Gilson, Stuart C., and Jeremy Cott. "Donald Salter Communications, Inc." Harvard Business School Case 295-114, March 1995.
      • January 1995
      • Case

      Understanding User Needs

      By: Marco Iansiti and Ellen Stein
      Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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      Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
      • January 1995 (Revised August 1997)
      • Background Note

      Cross-Border Valuation

      By: Kenneth A. Froot and W. Carl Kester
      Provides a review of valuation techniques used to assess cross-border investments. Discusses the discounting of free cash flows with a weighted average cost of capital and the use of adjusted present value. Special concerns such as foreign-exchange risk, country risks,... View Details
      Keywords: Valuation; Cross-Cultural and Cross-Border Issues
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      Froot, Kenneth A., and W. Carl Kester. "Cross-Border Valuation." Harvard Business School Background Note 295-100, January 1995. (Revised August 1997.)
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