Two Sided Markets - Publications - Faculty & Research

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

brand.” Deighton and Kornfeld suggested that the benefits of lightening up the marketing effort might range from increased sales to lower-cost recruiting (as prospective employees get a different picture of an organization with a staid... View Details

Keywords: by James Heskett; Advertising

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

but there has been little research on what the companies are doing, other than merging, to make those things happen," he says. "I had two goals in mind. One was to find direct on-the-ground evidence of what was happening. The... View Details

Keywords: by Carmen Nobel; Consumer Products

11 Feb 2014
First Look

First Look: February 11

market transactions. Theoretical predictions of a model of household division and land transactions are successfully tested using household panel data from West Bengal spanning 1967-2004. The tenancy reform lowered inequality through its... View Details

Keywords: Sean Silverthorne

Student-Profile

Fanele Mashwama

distributive justice. “The policy space is a space where we can, and should, put our ethical convictions into practice,” he says. After graduation, Fanele spent two years with McKinsey & Company before returning to Harvard for a... View Details

01 Dec 2018
News

Turning Point: Crossover

from the South and West sides of Chicago. It was part coaching, part social work—there were discipline and academic issues, gangs, guns, and homelessness. Over the five years I coached the program, 25 of our players went on to earn... View Details

09 May 2013
News

Road Trip

they are doing and I do think they will be helpful to the companies they visit. I love the whimsical side of their project, too." To date, to fund the trip, the students have raised some $13,000 of their $50,000 goal from alumni and... View Details

Keywords: Finance; Management

Profile

Aspa Lekka

grades weren’t excellent." But she had two powerful forces on her side. For starters, she is an outstanding athlete, a professional handball player, and member of the Greek National Team. "One of the reasons I stayed in... View Details

Keywords: Consulting

Peter B. Lewis

Lewis took the helm of his father’s small insurance business in the mid sixties when it was the 48th largest insurer in the nation. Over the course of the next two decades, Lewis built Progressive into one of the leading insurers in the... View Details

Keywords: Finance

29 Jan 2015
Op-Ed

The Fall of Greece

election, the Athens stock market index is down by almost 20 percent and the bank index by 45 percent. Investors, which are so badly needed in order to restart the Greek economy, are fleeing the country expecting that the economy will get... View Details

Keywords: by George Serafeim

30 Oct 2020
News

Billion-Dollar Valuations and Exits for Harvard-born Startups

Lissy Hu (MBA 2014) Lissy Hu (MBA 2014) Two harvard-born startups announced big milestones this week. CarePort Health,a web-based health care software startup led bycofounder and CEO Lissy Hu (MBA 2014), was acquired for $1.35 billion.... View Details

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

One day in 1966 while Ranjan Kapur was walking in midtown Manhattan, a black limo pulled up alongside. A man he instantly recognized as advertising icon David Ogilvy, founder of the agency where Kapur had recently been hired, stepped out and greeted him by name. The... View Details

Keywords: by Sean Silverthorne; Advertising

20 May 2014
First Look

First Look: May 20

314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The... View Details

Keywords: Sean Silverthorne

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but building value demands that much of that same capital be... View Details

Keywords: by Paul Michelman

29 Mar 2008
Research & Ideas

Creativity, Entrepreneurship, and Organizations of the Future

or "shepherds," rather than micro-managers of the creative process. How the market interacts with creativity and the impact of this interaction on creativity in organizations. The relationship between creativity and... View Details

Keywords: by Teresa M. Amabile & Mukti Khaire

01 Sep 2014
News

Book Review: Getting Beyond Yes

The Choices, Systems, and Behaviors that Drive Effective Selling, Frank V. Cespedes laments the fact that sales and strategy rarely make a joint and complementary appearance in MBA classrooms or academic journals. Professors stick safely to the realm of publishable... View Details

Keywords: Maureen Harmon; faculty research; faculty books

01 Dec 2012
News

Rival Visions

Gallatin, and Other Immigrants Forged a New Economy (Harvard University Press). To the rescue, McCraw recounts, came two unheralded immigrants, Alexander Hamilton and Albert Gallatin, later regarded by most experts as the View Details

Profile

Frances Dixon

learn leadership.” She chose the Air Force because it had the highest percentage of career fields open to women. After two years stationed in Florida, Frances then spent six years in Nevada working with remotely piloted aircraft (RPAs or... View Details

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered only one or View Details

Keywords: by Julie Jette; Consumer Products; Retail

05 Jun 2018
First Look

New Research and Ideas, June 5, 2018

Academy for Women, Linda shows how academics can play a leading role in translating theory into practice. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53183 forthcoming Econometrica Expressive Voting and Its Cost: Evidence from Runoffs with View Details

Keywords: Dina Gerdeman

12 Jan 2010
First Look

First Look: Jan. 12

success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An offer's probability of... View Details

Keywords: Martha Lagace

Publications